Vikesh Shah, Founder, 99 Pancakes (in white) along with his team at 99 Pancakes outlet
  • Plans to launch 200 outlets by the end of 2025, expanding its footprint to 50 cities across India

Mumbai, 27 August 2024: 99 Pancakes, India’s leading QSR chain known for its delightful pancakes, has successfully secured INR 200 million in a Series A funding round. This substantial investment, provided by a family office, will drive the company’s aggressive expansion plans across India, with a focus on strengthening its presence in Tier 1 cities and beyond.

The fresh infusion of capital will enable 99 Pancakes to significantly scale its operations nationwide. The company plans to add 50 new outlets by the end of this year and aims to reach 200 outlets by December 2025. With a vision to establish a presence in 50 cities across India, 99 Pancakes is committed to becoming a well-known and cherished brand from coast to coast. The expansion strategy includes opening both company-owned outlets and partnering with master franchisees in various regions.

This month alone, 99 Pancakes has launched 4 new outlets, reflecting a successful growth trajectory. The momentum is set to continue in September, with 8 additional outlets scheduled to open. The current expansion efforts are concentrated in Gujarat, with new locations planned in Ahmedabad, Vadodara, Anand, Surat, and Vapi.

Vikes Shah, Founder, 99 Pancakes
Vikes Shah, Founder, 99 Pancakes

Vikesh Shah, Founder of 99 Pancakes, shared his enthusiasm: “With the unwavering support and trust of our team, we are excited to embark on this new chapter of growth. This funding will empower us to enhance our operations and accelerate our expansion plans, bringing our unique pancake experience to more cities and more customers across India, and solidifying our position as a household name.”

As 99 Pancakes continues to innovate and broaden its offerings, the company is dedicated to delivering exceptional dining experiences and achieving new milestones in the Indian café industry.