What makes technology truly smart? Industry experts from top brands share their take on AI’s evolution from automation to personalization.
As AI continues to reshape modern life—from entertainment and wellness to enterprise and lifestyle—consumers are demanding more than just “smart” features. On the occasion of AI Appreciation Day, we spoke with leaders from BenQ, Hisense, Cellecor, Amazfit, Avaali, and Auric Lifestyle to understand how their brands are humanizing AI. Their collective vision is clear: the future of artificial intelligence lies in empathy, personalization, and real-world impact—quietly enhancing lives without overwhelming them. Here’s how these companies are making AI more intuitive, purposeful, and empowering:
Rajeev Singh, Managing Director, BenQ India and South Asia: “As AI continues to revolutionize how we live, work, and connect, consumers are looking beyond innovation—they want intelligence that adds real value. From smart TVs and projectors to wearables and home appliances, today’s leading tech brands are using AI to create experiences that are more personalized, efficient, and intuitive.
In celebration of AI Appreciation Day, we hear from top brands across the tech, lifestyle, and IT sectors as they share how AI is shaping their products and what today’s consumers truly expect from smart technology.”
Pankaj Rana, CEO of Hisense India: “As we celebrate AI Appreciation Day, it’s clear that people expect more from smart brands than just automated features – they’re seeking technology that understands, adapts, and truly adds value to their daily lives. In India, we’re witnessing a remarkable evolution: consumers are moving past surface-level AI toward solutions that address authentic challenges and drive meaningful improvements.
At BenQ, our philosophy is rooted in purposeful AI integration. Whether it’s our projectors adjusting brightness and color dynamically for the perfect cinematic experience, or gaming monitors using AI to highlight critical details without overwhelming the user, our systems are designed to operate seamlessly in the background. The goal is not to replace human input, but to amplify it, helping users unlock creativity and productivity effortlessly.
For us, AI must remain an invisible yet empowering companion – constantly learning from user preferences and environmental cues, so that every interaction is more personal, intuitive, and valuable. That’s the real promise of AI: making technology feel like an extension of self, enhancing both the everyday and the extraordinary.”
Ravi Agarwal, Founder and Managing Director of Cellecor Gadgets Limited: “On AI Appreciation Day, we’re reminded that the true power of artificial intelligence lies not in complexity, but in its ability to intuitively simplify our lives. At Hisense India, we believe AI should quietly adapt to people – not the other way around. Our focus is on creating experiences that feel effortless and personalized, with intelligent systems that learn individual preferences to recommend content and adapt to users’ needs.
We’ve extended this philosophy beyond entertainment with features that analyze usage habits to make everyday living more efficient and sustainable. For us, AI isn’t about flashy features—it’s about thoughtful innovation that respects your time and enhances your lifestyle from behind the scenes. We’re not just making smart devices; we’re crafting experiences that are smart about you.”
CP Khandelwal, CEO PR Innovations and Brand Custodian, Amazfit India: “On AI Appreciation Day, we celebrate the shift from conventional smart features to intuitive experiences that truly resonate with people. At Cellecor, we believe AI should be seamless, intelligent, and rooted in real-world utility. For our consumers across Bharat, AI isn’t about complexity it’s about making life simpler, smarter, and more connected. Whether it’s AI-powered call clarity, adaptive battery optimization, or contextual suggestions, we’re designing technology that responds to individual habits and preferences. Smart brands must do more than automate; they must understand. Our vision is to deliver meaningful innovation that empowers every user quietly working in the background to elevate everyday living without overwhelming it.”
Srividya Kannan, Founder and CEO, Avaali Solutions: “As technology becomes more personal, accuracy in AI is no longer a luxury it’s a necessity. AI is evolving from a mere convenience tool into a trusted wellness companion. On AI Appreciation Day, it’s evident that people expect more from smart brands they seek intelligence that adapts to their lifestyle and delivers meaningful, actionable insights. In the realm of health and fitness, AI plays a vital role in decoding bio-data, tracking stress, and guiding personalized routines for proactive well-being.
At Amazfit India, we witness this shift daily. Our AI-driven insights are made possible by our cutting-edge hardware and advanced biosensors, which ensure a high degree of precision in data capture. This synergy between intelligent software and robust hardware makes Amazfit a reliable partner in health, delivering accurate and personalized wellness guidance. Smart technology should inspire, not intrude quietly empowering individuals to live more mindfully, consciously, and efficiently. That’s the true promise of AI: making wellness smarter, simpler, and more intuitive.”
Ankush Guglani, Founder, Auric Lifestyle: “On AI Appreciation Day, we celebrate the transformative power of AI in reshaping enterprise operations. At Avaali, we’ve witnessed how AI-driven digital solutions across functions like Source-to-Pay, Accounts Payable, HR, and Finance are revolutionizing the way businesses operate—automating repetitive tasks, minimizing errors, and enabling faster, smarter decision-making.
Beyond efficiency, AI is driving cost optimization and margin improvements, delivering a tangible competitive edge. As AI continues to advance, integrating it into expense-line automation has shifted from being a choice to a strategic necessity for enterprises aiming to scale with agility and precision. Yet, the cornerstone of this transformation is clean, high-quality, and well-classified content, with an unwavering commitment to protecting sensitive data. As we embrace the future of AI, let’s prioritize responsible data management to ensure innovation thrives alongside integrity.
On AI Appreciation Day, we’re reminded that people don’t just want smart brands—they want brands that use intelligence empathetically. Today, AI is expected to go beyond automation, offering personalization, intuition, and real value. At Auric Lifestyle, we believe AI should act as an invisible guide—quietly enhancing well-being, understanding individual routines, and simplifying everyday choices. In the end, technology is just a tool—what truly scales is trust, relevance, and the ability to help people live better, consciously and effortlessly.”
Siva Balakrishnan, Founder & CEO of Vserve: “On AI Appreciation Day 2025, we celebrate AI’s power to transform education while safeguarding human agency. AI should elevate educators’ creativity and judgment, not replace them. By blending smart automation with empathetic teaching, we can use AI to scale learning without diminishing our human essence. Our goal must be to empower people to direct technology, ensuring classrooms where technology amplifies human insight and values.”
Praveen Joshi, MD and a Founding Member of RSK Business Solutions Pvt Ltd: “In an age where AI transforms education and automation becomes pervasive, safeguarding human agency is vital. Technology must support, not supplant our ability to choose, create, and connect. As machines reshape learning, it is up to us to ensure they amplify our humanity rather than diminish it, keeping compassion, creativity, and ethical judgement at the forefront.”
