- A seasoned business leader with over 21 years of expertise in general management, P&L oversight, sales & marketing, change management, and business transformation.
- Before joining BharatPe, Siddhartha served as the Chief Commercial Officer at Coca Cola FBO, where he played a pivotal role in driving strategic growth and operational excellence.
National, June 4, 2025 – BharatPe, India’s leading financial services and UPI payments platform, has announced the appointment of Siddhartha Jain as Chief Network Officer (CNO). In this role, Jain will lead efforts to expand BharatPe’s merchant network, enhance customer experience, drive revenue growth, and optimize sales operations efficiency.
Leadership Strengthening for Accelerated Growth
With over 21 years of experience in FMCG sales and customer marketing, Jain brings a wealth of expertise in business development, strategic execution, and relationship management. Prior to joining BharatPe, he served as Chief Commercial Officer at Coca Cola FBO. Jain will report directly to Nalin Negi, Chief Executive Officer (CEO), BharatPe, as he spearheads network penetration strategies to solidify BharatPe’s leadership in India’s evolving fintech ecosystem.
Executive Perspectives on the Appointment
Nalin Negi, CEO, BharatPe, welcomed Jain to the leadership team, emphasizing his impact:
“As BharatPe continues its growth trajectory, onboarding experienced leaders with proven expertise is essential. Siddhartha’s strong background in managing large-scale business operations and fostering high-performance professional networks across industries makes him a valuable addition. We’re excited to see the innovation and impact he will drive at BharatPe.”
Siddhartha Jain, CNO, BharatPe, expressed enthusiasm for his new role, stating:
“BharatPe’s bold vision and commitment to innovation set it apart in India’s fintech landscape. The company’s ability to solve real-world problems at scale creates a dynamic transformation opportunity. I look forward to contributing to the next phase of growth by expanding our merchant network, driving revenue, and maximizing operational efficiency.”
Industry Expertise & Strategic Contribution
Throughout his career, Jain has successfully led diverse product categories across renowned companies like ITC, Mondelez, Perfetti Van Melle, and Coca Cola FBO. His expertise in channel sales, distributor relationships, and business partnerships will play a crucial role in advancing BharatPe’s market positioning and merchant expansion initiatives.
With this appointment, BharatPe continues its momentum in strengthening financial inclusion and empowering businesses across India through seamless digital payments and merchant solutions.
