Couple-preneurship: How these Couples are Disrupting the Indian Startup Space?


Valentine’s Day is a celebration of love and appreciation for one’s significant other. For entrepreneurs, building a business often consumes a significant amount of time and energy, making their co-founder like a life partner. Some couples have taken this comparison to heart and started businesses together. A life partner can make a great business partner as well, as open communication, compatibility, and good chemistry can enhance the working dynamic and allow each partner to play to their strengths.

Explore the dynamic partnerships of these husband-wife entrepreneur teams as they shake up the startup industry with their exceptional teamwork:

OZiva – A Pioneering Plant-Based Wellness Brand:
Founded in 2016 by Aarti Gill and Mihir Gadani, OZiva is India’s first certified clean-label active nutrition and wellness brand. With a mission to inspire and empower millions of Indians to live healthier and better lives, OZiva offers a range of holistic plant-based nutrition, beauty, and health products, along with a fully digitized ecosystem.

Recently, the brand has expanded its product offerings with the launch of the OZiva Clean Beauty Range and Kids Nutrition Range. With Aarti’s technical and marketing expertise and Mihir’s passion for combining aspects of Yoga, Ayurveda, and fitness for optimal health, OZiva is on the rise and leading the way in plant-based wellness.

Blue Tribe – The Green Alternative:
Sandeep Singh and Nikki Singh Arora, a husband-wife duo, founded BlueTribe with the goal of providing a healthier and more sustainable food option. Motivated by their desire to raise their daughter in a greener environment, they started the food-tech company offering plant-based alternate meats like Chicken Keema, Chicken Nuggets, Mutton Keema, Chicken Momos, Chicken Sausage, and more. The couple aims to inspire a change in lifestyle for non-vegetarian food lovers, and make it easier for them to make a conscious choice towards a greener planet. BlueTribe’s modern, plant-based meat products offer a similar taste, texture, and quality to meat-based foods, making it easier for meat lovers to choose a more eco-friendly and sustainable option.

Advantage Club:
The husband-wife team of Sourabh and Smiti Deorah have created a cutting-edge platform for global employee engagement that offers perks, rewards, recognitions, and flexible benefits all in one place. Designed to enhance employee satisfaction, the platform connects employees with exclusive privileges and rewards from brand partners, and employs data mining and analytics to reach its target audience. Founded in 2016 by UCLA postgraduate graduates Sourabh and Smiti Bhatt Deorah, Advantage Club is headquartered in San Francisco and boasts an impressive roster of clients, including Concentrix, Teleperformance, Hexaware, EY, Target, Accenture, BCG, Lafarge, Resort World Sentosa and many more.

Sugar Cosmetics:
Launched in 2015 by IIM Ahmedabad graduate Vineeta Singh and her husband Kaushik Mukherjee, Sugar Cosmetics debuted with just two products – a black matte eyeliner and a black kohl pencil. In a market dominated by major players such as Lakme, L’Oreal, and MAC Cosmetics, Sugar Cosmetics aimed to cater to Indian skin tones and target the Indian market. The brand generated a buzz on social media and targeted audiences between the ages of 20-35. The vision behind Sugar Cosmetics was to provide high-quality color cosmetics that were specifically tailored to Indian skin tones and to build a unique brand identity.

Founded in 2013 by life partners Swati and Rohan, CashKaro is an online platform for coupons and cashback offers. Shoppers who use CashKaro to purchase products through its affiliated sites like Amazon, Flipkart, and Myntra can receive up to 30% extra cashback on their purchases. Operating on a commission model, CashKaro has established itself as one of India’s leading cashback websites.