D2C discovery platform Blingg raises $100k from Decentralized VC in pre-seed round

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Sanil Jain, Founder - Blingg
Sanil Jain, Founder - Blingg

DVC (Decentralized VC) and Pavan Kumar, founder of 3PM Ventures, have invested a total of $100k in the pre-seed round of Blingg, a direct-to-consumer (D2C) discovery platform. Blingg’s platform integrates with Shopify to allow D2C brands to launch, sample, and sell their products. Blingg has worked with over 75 D2C brands in the food, beverage, health, wellness, and beauty industries since its launch in 2021. It has also launched over 200 new D2C products and delivered 10,000+ D2C discovery boxes to its community of users.

Talking about the investment, Jeroen Bertrams, General Partner at DVC, said “Most D2C brands struggle with online marketing and need new channels to reach customers. Blingg caught our attention as it offers brands in the segment a new and cost-effective way to reach their target group and receive detailed data on their campaigns along with valuable feedback on their products. Sanil has a proven successful track record in the industry, has built a great team at Blingg and the response to the new concept has been very encouraging. All combined hit the trifecta and we were eager to invest.”  

“We are thrilled to have the support of DVC as we continue on our mission to democratize discovery for D2C Brands. In India, where most e-commerce marketplaces remain search-first, our discovery-first sampling platform and marketplace offers a crucial solution for SMB D2C brands struggling to get noticed.  

We are currently developing an industry-first technology that will enable D2C brands to reach their Ideal Customers in a 10X more effective way, addressing the industry-wide concerns around customer acquisition costs. Our current fundraise will boost efforts towards launching our proprietary matchmaking technology for product sampling. We are excited about the future and the impact we can make in the D2C world”  Sanil Jain, Founder – Blingg also added.  

The Blingg team, which leads ideas in technology, innovation, and marketing, is rapidly expanding from its base in Mumbai. The Blingg platform is accessible in both desktop and app versions. Until March 31, 2023, the Blingg platform is entirely free of charge for D2C brands.