Order for Health (O4H), established in 2020, is a healthy food brand dedicated to providing fresh, nutritious, and sustainable meal options. Specializing in a variety of offerings such as salads, wraps, bowls, and beverages, O4H focuses on premium ingredients to promote a balanced and health-conscious lifestyle.
The raised funds will be directed toward expanding production capacity by setting up a central kitchen and launching 11 new stores, enhancing both operational efficiency and market reach.
To date, Inflection Point Ventures has invested over INR 800 crore in more than 260 startups across diverse sectors.
Bangalore, 21st November 2024 – Order for Health (O4H), a leading conscious food brand, has secured ₹1 crore in a Seed Series Round led by Inflection Point Ventures. The funding will fuel the company’s strategic expansion plans, including scaling production, enhancing market presence, streamlining operations, and opening new stores.
Revolutionizing Healthy Eating
O4H is at the forefront of redefining food consumption by offering fresh, nutritious, and sustainable meal options that resonate with health-conscious consumers. The brand’s menu features a variety of offerings, including salads, wraps, bowls, and beverages, crafted with premium, preservative-free ingredients to support a balanced lifestyle. With a growing base of over 100,000 loyal customers, O4H has become a trusted name in India’s rapidly expanding healthy food market.
A Strong Leadership Team
Founded by Pravin, Naveen, Himanshu, and Aritra, O4H benefits from the combined expertise of its leadership team, who bring over 60 years of experience in consumer products and e-commerce. With academic credentials from NIT, IIM, ISB, and Symbiosis, the co-founders have built a brand that leverages market strategy, operational excellence, and digital innovation to meet the evolving needs of consumers.
Investor’s Perspective
Speaking about the investment, Vinay Bansal, Founder of Inflection Point Ventures, said,
“Fast food is tasty but unhealthy, while healthy food can often lack appeal and convenience. O4H offers the best of both worlds—delicious, nutritious, and convenient meals. By providing a healthier alternative that doesn’t compromise on taste, O4H is enabling consumers to make better choices effortlessly.”
A Winning Business Model
O4H operates on a scalable, asset-light model that ensures the delivery of fresh, nutrient-rich meals. The brand’s menu, featuring salads, wraps, fit meals, and more, is designed to meet key nutritional needs while using only preservative-free ingredients. Each meal is high in fiber and protein while being low in fat, sugar, sodium, and cholesterol.
The brand has earned a stellar reputation with a 4.5-star average rating and over 30,000 positive reviews on Swiggy and Zomato. O4H’s Mediterranean and Pan-Asian-inspired offerings meet 40-60% of daily protein and 35-50% of fiber needs, aligning with the dietary goals of health-conscious individuals.
Operational Milestones
Operating from four cloud kitchens, O4H processes over 13,500 orders monthly, capturing more than 30% of Bangalore’s healthy food delivery market. With an annual revenue of ₹6 crore (~0.7 million USD), the brand has demonstrated strong operational efficiency and scalability.
Capitalizing on Market Trends
India’s healthy food market is projected to grow to USD 30 billion by 2026, with the cloud kitchen sector expected to expand at a 30% CAGR to USD 2 billion. Online healthy meal sales are also anticipated to grow at a 40% CAGR, positioning O4H to capitalize on this burgeoning demand.
A Vision for the Future
The founding team of O4H shared, “Our mission is to make healthy eating both accessible and enjoyable by offering fresh, nutrient-rich meals that fit seamlessly into a balanced lifestyle. With our commitment to quality and sustainability, we aim to make healthy eating an effortless choice for our customers.”
O4H’s strong foundation and ambitious growth plans signal its readiness to lead in the healthy food sector, both in Bangalore and beyond.
For more information, visit: www.orderforhealth.com
