New Delhi (India) | 12th February 2020: One of North America’s largest optical retail brands, LensCrafters announced its new store opening in Saket, New Delhi. By offering unparalleled service, the highest quality branded eyewear and cutting-edge optical technology, LensCrafters revolutionizes and reimagines the eyecare experience for consumers everywhere. Driven to expand its India footprint, LensCrafters will be ushering Delhiites into the next league of eyecare, through its advanced digital eyecare experiences, such as CLARIFYESM.

CLARIFYESM is a digitally advanced eye exam that helps the optometrist provide a comprehensive assessment of the eye health and vision solutions that meet the patrons need, making it ideal for the majority of demographics, including children. CLARIFYESM can help reduce the guess work for most people by precisely pinpointing their initial prescription and support the doctor in diagnosing other health conditions by evaluating their eyes, such as diabetes and glaucoma.

LensCrafters also offers an innovative digital measurement system in Saket store that is based on how the eyewear fits on the person’s face, an attribute that is different for every costumer, thus providing an advanced customized eyecare solution.

LensCrafters has won the trust of customers from across the globe as a premier one-stop destination integrating eyecare and eyewear needs, seamless customer experience, and industry innovation. With a glorious legacy spanning over 30 years, LensCrafters prides itself on its state-of-the-art eyecare experiences.

The optical brand also brings world-renowned eyewear and designer brands to the country such as Ray-Ban, Oakley, Michael Kors, Prada, Burberry, Versace, Tiffany, and Bulgari, amongst others, all under one roof.

Commenting on the launch, Mr. Zafar Baig, LensCrafters’ representative in India said, “India is a land of rising aspirations. We desire globally leading advancements, and rightly so. To the same end, we at LensCrafters are glad to bring our advanced digital technology CLARIFYESM in eyecare in the very heart of India. With such trailblazing innovations under our belt, we welcome the health-conscious and aspirational users in India to take an eye exam or checkout our winsome collection of premium eyewear.

With its advanced digital technological innovation and customer-centric eyecare service, LensCrafters aims to establish itself as a trusted eye care leader in the region.