- A fresh strategy with a defined culture to guarantee shared success
India, 2024: As part of its ongoing cultural transformation, Philip Morris International (PMI)’s India affiliate, IPM India, has introduced the ‘PMI DNA’—a comprehensive framework designed to encapsulate the core strengths and values that define the company’s evolving culture. This initiative is structured around three key pillars aimed at empowering individuals to bring their best to PMI.
- We Care: A commitment to being intentional, proactive, inclusive, and supportive at all times.
- We are Better Together: A focus on unity, breaking down silos, and working as One PMI to strengthen the organization.
- We are Game Changers: An emphasis on innovation, leadership, and continuously pushing boundaries to stay ahead.
The PMI DNA framework reflects the company’s dedication to delivering innovative, iconic products and developing new solutions in the healthcare and wellness space. Recognizing that people are the driving force behind its success, IPM India emphasizes that “How we work together reflects who we are.”
In a rapidly changing environment characterized by increasing complexity, challenging categories, and relentless technological advancements, collaboration, integration, and trust are more critical than ever. While “What” we deliver has consistently driven success, “How” we deliver it will shape our growth today and pave the way for future achievements.
Navaneel Kar, Managing Director of IPM India, commented on the new cultural framework, saying, “2024 marks another exciting chapter for IPM India. The PMI DNA reflects us at our best, showcasing our strengths and aspirations. Our cultural ambition is clear: to bring out the best in PMI. By living our DNA, we will foster an environment of psychological safety with open and honest conversations, focus on how we deliver results, address undesirable behaviors, and prioritize enterprise goals over personal ones. When PMI succeeds, we all succeed.”
Jasneet Kaur, Director of People & Culture at IPM India, added, “By integrating our DNA into daily actions, we will reveal our true nature and potential to each other and the world. On our best days, we have always demonstrated this DNA. When our best days become our everyday, we are unstoppable. With our guiding values, we embark on a journey fueled by passion, purpose, and unwavering determination. As we move forward, we are inspired to align our actions with our values, ensuring they remain at the forefront of our efforts.”
In the coming months, IPM India plans to incorporate discussions around the DNA into all aspects of the organization, unlocking collective power and driving both people and business towards sustained success.
