March 27, 2023, India: Sportzcraazy, a sports tech and media platform, has recently acquired Kabaddi Adda, a media content platform. This acquisition gives Sportzcraazy controlling stakes in Kabaddi Adda, which was founded by Arvind Sivdas, Suhail Chandok, Dhanya P, and Srikanth Viswanathan. While Sportzcraazy is already present in cricket, football, and esports, the acquisition will extend its reach to over 5 million monthly enthusiasts in India, with a social following of over 3 million, making it a leader in the digital Kabaddi space. Sportzcraazy aims to host Kabaddi leagues and large-scale tournaments across the country to create local and regional player opportunities.
With a strong presence in the sports tech space, Sportzcraazy plans to use its association with Kabaddi Adda to enhance its Kabaddi sports tech business. The acquisition will help build player performance data, including player performance statistics, player form, and auction-related information. With data for over 5000+ players, across 1500 matches over 50 tournaments, spanning over the last 10 years, Sportzcraazy can use the data to scout players for leagues, coaching, and newsroom purposes.
Kabaddi Adda was valued at INR 13.33 crore and received an offer on Shark Tank, with Vineeta Singh and Namita Thapar investing INR 80 lakh for 6% of the company. Kabaddi Adda also received funding from Artha Venture Funds, a SEBI-approved fund, in 2019, which demonstrated investor confidence in the company’s vision.
Founded by Vaibhav Jaiswal and Aditee Gulati, Sportzcraazy focuses on sports media, merchandise, and events. They are also active investors in the sports tech ecosystem and plan to acquire more sports tech platforms in the future.
On asking about the acquisition, Vaibhav Jaiswal, Founder and CEO, Sportzcraazy, said “Having the largest community and with sports tech focused towards Kabbadi, the second most viewed sport in the country, we see vast opportunity in the sport. Sportzcraazy plans to work with kabbadi players through grass root engagement enabling regional players to showcase their talent”
