This Real Estate Group Aims to Transform the City’s Living Lifestyle With Sensible and Smart Living

We are publishing an interview of Mr. Anand Vilayannur – CEO and Co-founder, Tattva Mittal Group.

About the founders 
Tattva Mittal Group is the brain-child of two entrepreneurs Mr. Kishore Mittal and Mr. Anand Vilayannur. The Managing Director and co-founder Mr. Kishore Mittal, comes from a family with over 2 generations of accomplished construction experience background and over 50 million square feet of constructed space in 3000 plus buildings. Of his over 30 years of association in the industry, he has been involved in over 200 projects from conception, design to delivery.

Whereas, Anand is a finance and banking professional with 15+ years of experience, with a keen aptitude for real estate as an asset-class, Anand believes the sector can gain from the professionalism of the corporate world.

Whats the Story? When did you start working together etc.)?
From India’s pioneering real estate developers, the Mittal Group, the legacy of transforming the way of living, Tattva Mittal aims to always create a better lifestyle for its customers. Established in the year 2012, the Tattva Mittal Group is the brain-child of two entrepreneurs Mr.Kishore Mittal and Mr. Anand Vilayannur. The group wishes to be a market leader and make a difference in the redevelopment market segment with a clear focus on municipality owned & private society owned plots. Within a short span of 5 years, the group has an impressive list of projects under construction in Mumbai. In a city like Mumbai, there is a huge demand for affordable homes for working class professionals and entrepreneurs, and the group focuses on delivering quality homes for the middle & upper middle-class segment. The projects currently operative are at some the of the prime locations of the city – Bombay XI at Mahalaxmi, The Mittal Cove at Andheri west, and Amaltas 71, in Chembur. Other properties in Wadala, Sion are in the pipeline. These properties are set to transform the neighborhoods they belong to.

What is the problem you are trying to solve? Can you share with us any insights that led you to believe that this is a big enough problem? 
We feel that in a city like Mumbai where the rates for apartments have no sky limits and the requirement for housing is increasing day by day, why not we help fill in this gap. With the available limited space and required amenities which rightly suites ones need and budget we built homes for them. Owning a house of your own in the city that too at a prime location is not less than a dream. But not everyone is a fan of lavish lifestyle and amenities, at Tattva Mittal we create homes where people can live in the city with sensible and smart living. We believe that smart use of space in right manner can make look a 500 sq.ft area into a perfect home for a family of 4.

What is the uniqueness about your Startup? 
As mentioned in the above answer, at TMG we believe that smart and sensible living is the way of ideal life. Amenities beyond needs are useless luxury that are presented to attract more customers. Whereas we are striving to ensure that with limited space we can make the best of amenities. We go by our tagline – Sensible and Smart living that is what we believe in and incline in our way of working.

Who are the consumers that you are targeting? How is this going to affect them? 
Our consumers are the middle to upper middle-class segment and in a city like Mumbai, there is a huge demand for affordable/luxury homes for working class professionals and entrepreneurs, and we focus on delivering quality homes for the middle & upper middle-class segment.

What is the big picture of your startup? Will it lead to something bigger? If so, how? 
The big picture for TMG is to change the mindset of people for affordable luxury. Luxury in today’s fast pace world is living smartly and working sensibly and affordable not only to acquire but also maintain. We believe that wherever there will be a property of TMG the area will be a perfect locality for living. At all our project sites we have strived to work on for making the locality better and safer. In a city like Mumbai where traffic congestion is a daily headache for a Mumbaikar and the air and noise pollution adding more to it. We want to make overall a positive living for people not just the house they live in but the locality that live in.

What is the success story of your startup in your own words? 
In this vast industry and even tougher environment, we have come a long way from being a 4-man, 1 project company to a company that has a strength of 30+ people and 9-projects in full swing and few more in the pipeline. In a very short time we have over come the existence hurdle and are now looking more assured and preparing for the long road. This is due to good choice of employees who have given their heart for the organization and work hard through all diversities.

Please write about the challenges that you or your startup faced and how you overcome them to achieve success. Make sure it should inspire others.
Starting up in an ambiguous space is a bit difficult at times. In the real estate sector people don’t trust the new comers, they go with the ones who have been around for a longer period of time, who have justified their work with solid structures. Although Tattva Mittal carries itself with a legacy of the Mittal Group who have built the skyline of Mumbai but we as a brand are new. We wanted to ensure that we continue on the great path that Mittal’s have created but at the same time our approach was unique and much stronger.