WeWork launches its first National Campaign in India “Reimagine Your Workspace”

India (8th May 2018) – WeWork—the platform for creators that provides the space, community and services to help people make a life, not just a living—announced the launch of its first National Campaign in India – “Reimagine Your Workspace”. The three-month campaign will go live today i.e. 8th May on Digital, Out-Of-Home, Social media and through engaging events in Mumbai, Delhi-NCR and Bengaluru. With this campaign, WeWork aims at reframing the concept of a workspace from being merely a place to conduct business to a space incubating business of all sizes that can learn, network, grow and expand.

WeWork launches its first National Campaign in India “Reimagine Your Workspace”

On the launch of the first WeWork National Campaign, Karan Virwani, General Manager, WeWork India said, “We are excited to launch our first WeWork National Campaign in India that reflects who we are as a brand and what we offer. As WeWork continues making a mark in reimagining your office environment, the campaign will prove to be a game changer locally by showcasing our unique ‘we’ culture and how WeWork will reinvent your work and everyday life.”

Along with macro shifts towards the future of work, WeWork is accelerating this push through its new campaign. Accompanied by a short film showcasing the signature elements of WeWork, ranging from amenities, catering to business needs, networking opportunities to events that spark business connections and collaborations with one another, it is the intersection of culture and community that makes WeWork much more than an office significantly tangible throughout.

Driven by a social media campaign on Facebook, Twitter and Instagram, this will further engage audiences to reimagine their workspace by prompting them to share what they love about their work and go live from their work desks. The campaign will also include an engaging event with local artists who will take over WeWork buildings for an open house style event where each one of them will have a space of their own to create a unique installation or an immersive experience. Additionally, the cities will see a variety of huge creative hoardings across key locations in Mumbai, Delhi-NCR and Bangalore over the next three months.

WeWork is reimagining and reshaping collaborative spaces that is moving in motion to fostering the workforce of today and the future beyond the conventional cubicle. Seeking a holistic environment that enables them to make the most out of every day, WeWork’s new campaign will pave a new movement for welcoming people to become a part of a greater ‘we’ at WeWork.

Campaign video: 

Most Popular

More from Author

Read Now

Gamoski Networks Unveils Natural8 India with Five Freeroll Tournaments and an INR 28.44 Lakh Prize Pool

- Spearheaded by Kunal Patni and World Series of Poker (WSOP) Bracelet winner Nikita Luther, the platform introduces the internationally acclaimed Natural8 brand to India, with the aim of providing top-tier online poker experiences. Gamoski Networks has made a significant entrance into the Indian iGaming landscape with the...

Boon Collaborates with Niti Aayog to Revolutionize Water Resource Management

AatmaNirbhar Bharat: Boon's Partnership with Niti Aayog for Water Innovation

G20 Sidelines: Saudi Arabia displays Vision 2030, hosts ‘Media Oasis’ in Delhi

Discover how Saudi Arabia is showcasing Vision 2030 on the G20 stage. Join us at 'Media Oasis' in Delhi.

Celebrating World EV Day: Insights from Visionary Entrepreneurs

World EV Day, observed annually on September 9th, is a global celebration that highlights the significance of sustainable electromobility and recognizes the growing community of electric vehicle (EV) enthusiasts and owners worldwide. This day serves as a reminder of the pivotal role electric vehicles play in reducing...

Startup Odisha’s Yatra and Xpress 2023: Shaping the State’s Startup Ecosystem

Igniting Entrepreneurship: Startup Odisha's 2023 Initiatives Transforming the Landscape.

NAREDCO Maharashtra Unveils India’s First RealTech Fund at The Real Estate Forum 2023

RealTech Fund Inauguration at The Real Estate Forum 2023 by NAREDCO Maharashtra

How this Pune-based Startup is Transforming Healthcare Delivery

From Pune to the World: A Startup's Impactful Journey in Healthcare Transformation.

Zebronics Redefines Home Audio with ZEB-Juke Bar 1000 and Dolby Atmos

Zebronics presents the ZEB-Juke Bar 1000 with Dolby Atmos, a compact soundbar with a powerful punch.

Edtech Startup Codevidhya Raises Undisclosed Amount from Investors

New Delhi, Delhi, India | 29th August 2023: Founded by Shiv Ram, Codevidhya in July 2023 raised undisclosed sum  of funding from HNI Investors and existing investors to empower and upskill students across ages and geography through new age learning techniques using a phygital model that complements the school curriculum. Codevidhya,...