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Knowledgebase & Tips For Indian Entrepreneurs & startups.

A business slowdown or a general economic recession offers challenges in the lives of every entrepreneur. From seasonal slowdowns like holidays or specific off-season phases for a particular business to an overall slump on a national/ regional level due to various factors, a slump can be a...
LinkedIn co-founder Reid Hoffman once famously remarked, “An entrepreneur is someone who jumps off a cliff and builds a plane on the way down.” His observation perfectly encapsulates the raw ambition and learning that is required in every entrepreneurial journey. The hallmark of an entrepreneur is the...
Digital marketing is the latest marketing trend in the business world. The way of selling products and services have evolved with the arrival of the digital era. Stats claim that about 400 million people use the internet daily and the number is ever increasing. Internet has become a necessity in a...
India is the new poster-child for world markets due to its vast commercial potential for start-ups. Thanks to our resounding population of 1.4 billion, even niche products can have significant market potential. It all started in the 1990’s when economic reforms moved India towards a more market-based...
Following are the tips to keep in mind to establish a successful startup: Finding the right partners will take time. Accept this reality along with the more sober one that some will not work and all may not end gracefully either. It is...
Bengaluru Electronics City is home to some of the biggest IT services companies such as HCL, Infosys, Tech Mahindra, TCS, and Wipro. These companies along with global giants like 3M, Hewlett Packard, Siemens, and Timken with offices in Bangalore have contributed to Bangalore emerging as India’s Silicon Valley. This...
22nd April 2020: With the government giving a relaxation in the lockdown norms, companies are laying out the blueprint for business continuity while giving utmost importance to the safety of their employees. The pandemic has resulted in a paradigm shift where organizations, whether big or small, are prioritizing the...
26th November 2019: The Indian market was destined to change with the unprecedented smartphone adoption that the nation experienced recently. Why wouldn’t it? These smart little devices empower every person with round-the-clock internet connectivity after all. Thereby, also driving them closer to digital services.
Beyond claiming the lives of many, the Covid-19 pandemic has made a huge dent in the Global Economy and brought desolation for many businesses and personal finances. Affected by the lockdown, many people are going through a financial turbulence regardless of their social or economic status. Finding...
Who does not want a happy workplace? Increasing Happiness index is a pre-cursor to productive workers. Nowadays, Workplace Happiness Index has become a valuable indicator to help job seekers make informed career decisions. There are various factors which are...
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