Bharat Kapadia, a seasoned media professional, joins the board of BrandAd Emedia Solutions Pvt Ltd, promoters of Dollartune. Dollartune is an opt-in Android based application offering brand communication delivery on pay per delivery model. The application was launched in November 2016, and crossed 125,000 downloads mark, and counting, well ahead of anticipated milestone of the first year of operation. Dollartune has now targeted to grow to 200,000 downloads by Diwali.
Bharat Kapadia brings in his rich experience of holding senior level positions with various media houses like Lokmat, Jagran 18, Divya Bhaskar group, and Chitralekha. He is also the founder of ideas at bharatkapadia.com. He has also been Chairman of Advertising Standards Council (ASCI), Chairman of Media Research Users’ Council (MRUC), and Chairman, Mumbai Regional Committee of Indian Newspaper Society (INS), an Industry body of the Publishers.
Rohit Kanabar Promoter and Director Dollartune says that it was a seminar delivered by Bharatbhai on innovations some time back that seeded the thought of Dollartune. Having worked on the concept and perfecting it meant that advertisers have a medium where they can optimaly utilise their advertising budget. Bharatbhai joining the board is the most natural process and we are delighted to have him on the board.
Raja Gupta CEO, BrandAd Emedia Solutions said, “Having emerged as an innovative platform for advertisers to engage with customers, our objective facilitates the targeting of a more precise audience based on accurate demographics. We are indeed fortunate and would seek the expertise of Bharat Kapadia in propelling our growth.”
With smartphones increasingly dominating the market, the app combines the best of ATL marketing activities, revolutionizing communication with users. With brands facing the challenge of ad-avoidance, this is an innovative and effective marketing platform for advertisers through a mobile application that is non intrusive in nature and offers abundant time to its users to engage with brands innovatively.
The Tagline Faayde ki Ghanti is to provide the user a reward value every time the phone rings. The user allows their phones to be used as a broadcast medium for the reward the brand communication takes place every time the phone rings. With a partnership with India’s largest e-wallet service, PayTM, Dollartune makes gratification for the users extremely convenient.
For Advertisers, this is an innovative platform as the Cost Per Engagement module which makes Dollartune a cost effective medium to engage with customers and target a more precise audience based on accurate Demographics. The total daily ad deliveries are in excess of 350,000 per day on the ad-wall of Dollartune, along with more than 250,000 ringtones delivered.
Dollartune is a venture by BrandAd Emedia Solutions Private Limited, promoted by Rohit Kanabar, Bharat Kapadia and Raja Gupta, experienced media professionals.