Hyderabad, February 28, 2020: Direct Marketing is one of the toughest jobs in the world. As we fast approach the World Women’s Day, IDSA, an autonomous, self-regulatory body for the direct selling industry in India and ALEAP(Association of Lady Entrepreneurs of India) got together to celebrate women achievements.
They recognised the efforts of 15 ‘Powerful Women’ from different walks of life including Direct Selling Women Leaders. Mrs. Sabitha Indra Reddy, Hon. Minister of Education of Telangana presented them awards.
M Jagadeeshwar, IAS Principal Secretary (Revenue), Govt. of Telangana. And TK Sreedevi, IAS , Secretary (Finance), Govt. of Telangana, Rini Sanyal, Chairperson, IDSA; Rajat Banerji, Vice Chairman, IDSA; Mrs. Ramadevi, Founder of ALEAP also graced the function.
Speaking on the occasion Mrs Sabita Indra Reddy said, women are Multi tasking and entrepreneurial skills come naturally to them. Govt of Telangana believes in women empowerment.
M. Jagadeeshwar said run business as family. Business for profit has no relevance today. Business is for generating happiness. He told women entrepreneurs to extend family environment to society. He told IDSA and LEAP to encourage more women to enter into business and ensure maximum happiness in society.
![M. Jagadeeshwar, principal secretary [Revenue], seen addressing the gathering at Women for Golden Telangana](https://startupsuccessstories.in/wp-content/uploads/2020/02/M.-Jagadeeshwar-principal-secretary-Revenue-seen-addressing-the-gatherig-at-Women-for-Golden-Telangana.jpg)
TK Sreedevi told women to network with people who have desire and aspiration for Bangaru Telangana
A recipient Cynthia Raju of Herbal Life, a Direct Marketing Professional shared her roller coaster ride in the 16 years of service. She started alone with the support of husband, a Group 1 Service officer resigned to join her business, subsequently her two sons also joined her. Now it has become a family business, she shared.
The program aimed at motivating women to fully leverage their potential and inspire them to be part of a powerful catalyst for socio-economic change in the state.
In a function held in the city at hotel Marriott, these two organisations identified and felicitated few Women leaders in Direct Selling. They Padmavathy Maanthini (Amway India), ChinthaChenchulaxmi (Blulife Marketing), Cynthia Raju (Herbalife), Sugramin (Modicare), Priya Kothari (Oriflame).
53% entrepreneurs in Indian direct selling industry are women. Nearly 60 lakh women are engaged in Direct Selling Industry out of a total 1.2crore people. Direct selling is one of the oldest and most traditional forms of selling, provides women with a chance to become an entrepreneur, have financial security and self-confidence.
It is informed that 80% of direct sellers worldwide are women. The reasons why women succeed well in the Direct Marketing is as they are known to better multi-taskers, great socialisers, natural nurturers. Largely Network Marketing is about people and relationships. Who are better than women. That is the reason why are making good strides in the field.
The growth of Direct Selling in India is being driven by women as more than 50% Direct Sellers in India are women.
Rajat Banerji, Vice Chairperson, IDSA said, “The Direct Selling Industry in India is dominated and driven by women entrepreneurs and Telangana has contributed significantly. We, at IDSA, salute the women icons and extend our support for women to join hands in a positive movement”
Also recognised on the occasion were ALEAP members for their excellent contributions in their respective fields. Awardees include Durga Bhavani (Founder of Universal Diagnostics), Akhilandeswari (Managing Partner of The Spicy Venue), B Kavitha Rajesh (Founder of Om Sai Andhra Paints), Dr N. GeethaNagasree (Senior Consultant Surgical Oncologist at Care Hospitals), ShyamalaRambhotla (General Secretary of Society for Energy, Environment and Development-SEED), MantriKalavathy (Social Activist) and UmraSirohi (Founder of AGS Impex).
IDSA acts as an interface between the industry and policy-making bodies of the Government facilitating the cause of Direct Selling Industry in India. ALEAP one of the oldest women organisations in the city, It has been supporting women to be economically independent and guiding them in converting their ideas into businesses for the past three decades
