Bengaluru, 31st December 2024 — Curefoods, India’s prominent F&B house of brands, has acquired the South and West India operations of Krispy Kreme, the globally celebrated doughnut and coffee brand, from the Landmark Group. This acquisition marks a significant step in Curefoods’ journey to broaden its portfolio and strengthen its presence in India’s dynamic food service market.
Previously managed by the Landmark Group, Krispy Kreme’s South Indian operations included nearly 50 points of access across the region. This acquisition allows Curefoods to leverage the brand’s established reputation, extensive customer base, and operational network to drive accelerated growth. Additionally, as part of this transaction, Landmark Hospitality Services Limited will take a stake in Curefoods India.
Curefoods has also entered a multi-year franchising agreement with Krispy Kreme Doughnut Corporation, aiming to develop over 350 new points of access across India within the next five years.
Leadership Perspectives
Ankit Nagori, Founder of Curefoods, expressed his enthusiasm, saying:
“We are thrilled to bring Krispy Kreme into Curefoods. The brand’s global legacy and strong consumer appeal align perfectly with our vision of delivering diverse, high-quality food experiences. This acquisition reflects our commitment to expanding beyond cloud kitchens and investing in iconic brands to enhance our presence in India’s food market.”
K A Madappa, President of Citymax Hotels Pvt Ltd and Business Head for Krispy Kreme, added:
“We’ve built a growing and profitable partnership with Krispy Kreme Doughnut Corporation. Joining the Curefoods portfolio ensures continued growth for the brand, taking the ‘made fresh daily, melt-in-your-mouth’ doughnut experience to new heights.”
Strategic Expansion
Metta Capital advised the Landmark Group during the transaction, which positions Krispy Kreme to scale across new geographies, supported by Curefoods’ robust supply chain and operational expertise. Consumers can anticipate an expanded presence of Krispy Kreme outlets in major Indian cities, making the brand’s iconic products even more accessible.
Curefoods: A Growing F&B Powerhouse
Founded in 2020, Curefoods has established itself as a leader in India’s food-tech space, managing brands like EatFit, Sharief Bhai, Nomad Pizza, and Olio Pizza. With the integration of Krispy Kreme, Curefoods is set to further solidify its position as a major player in the food service industry, blending traditional retail strategies with innovative operational models.
This acquisition signifies a new chapter for both Krispy Kreme and Curefoods, bringing global flavors closer to Indian consumers and redefining the country’s culinary landscape.
