- FitFeast is a flavor-first protein brand on a mission to make clean nutrition both delicious and accessible for Indian consumers.
- The recent funding will accelerate FitFeast’s digital growth, boost marketing efforts, expand its leadership team, strengthen distribution, and fuel innovation in protein-forward products for domestic and international markets.
- Riding high on Shark Tank India recognition, the brand has already sold over 10 million grams of protein and earned backing from Indian cricketer Axar Patel.
- Inflection Point Ventures has invested more than ₹800 crore across 250+ startups to date, underscoring its role as a major force in India’s early-stage ecosystem.
Gurgaon, July 3, 2025 — Fast-growing protein-led snack brand FitFeast has secured ₹5.5 crore in seed funding, led by Inflection Point Ventures (IPV). The round also saw participation from notable investors including Raghav Singhal (Founder, Swasthum Wellness), Santosh Govindaraju (sustainability expert and board member), and Abhishek Chopra and Aabhas Khanna of HSBC.
The capital infusion will support FitFeast’s expansion across D2C, marketplaces, and quick commerce platforms, power up its marketing and leadership teams, and enable the launch of India-focused protein innovations. The brand also plans to deepen distribution across metro and tier-1 cities.
A Homegrown Vision Rooted in Taste and Nutrition
Founded in 2021 by Aditya Poddar, FitFeast has rapidly emerged as a taste-first protein powerhouse, offering indulgent yet nutritious options—from Malai Kulfi Protein Shakes and Peri Peri Chips to White Chocolate Peanut Butter. With over ₹50 lakh in monthly revenue and delivery across 20,000+ pin codes, the brand boasts a loyal and growing customer base, particularly among Gen Z and urban professionals.
Aditya’s journey from corporate analytics to entrepreneurship was shaped by personal transformation—shedding 20kg and building a brand that challenges the stigma that healthy food lacks flavor. Bootstrapped to ₹1 crore ARR in its first year, FitFeast gained national spotlight through its Shark Tank India Season 4 debut.
“We’re not just scaling a snack brand—we’re leading India’s protein revolution, one delicious bite at a time,” said Poddar. “This investment validates our mission and sets the stage for aggressive growth.”
Backed by Legends, Poised for Scale
Cricketing icons Shane Watson and Axar Patel have joined FitFeast as investor and brand ambassador, respectively—adding credibility and sports nutrition insights to the company’s mission.
“I was hooked from the first bite. FitFeast is a brand I’m proud to back—not just as a consumer, but as a long-term partner,” said Watson.
Positioned in a Thriving Wellness Market
FitFeast operates in India’s booming $30 billion health and wellness food and beverage segment, with protein products contributing over $4 billion. The 20% annual growth rate in protein snacks and 29% surge in food e-commerce create fertile ground for digital-first innovators like FitFeast.
“Protein is no longer niche—it’s mainstream,” said Vinay Bansal, Founder of IPV. “FitFeast’s bold flavors, clean label credentials, and explosive growth make it a formidable player in this space.”
With a 5x month-over-month growth in recent quarters, strategic alliances across Q-commerce and retail, and the backing of sporting legends, FitFeast is primed to redefine how India snacks smart.
