Bengaluru, July 7, 2025 — Bigbasket, a TATA Enterprise and one of India’s leading e-grocery platforms, has announced the appointment of Manish Bajoria as its new Chief Financial Officer (CFO). In this strategic role, Manish will oversee the company’s finance function and play a pivotal role in shaping its financial roadmap as bigbasket accelerates its expansion and innovation efforts.
With a career spanning over two decades, Manish brings extensive expertise in strategic finance, commercial management, and digital transformation. Before joining bigbasket, he served as CFO at Vini Cosmetics, where he led financial operations and guided the company’s digital journey. He has also held senior finance leadership roles at Amazon and Hindustan Unilever, managing large-scale P&Ls, driving expansion, and leading governance-focused teams. A qualified Chartered Accountant, he began his professional journey at Tata Steel Limited.
“We are delighted to welcome Manish at a time when bigbasket is growing on multiple fronts,” said Hari Menon, CEO of bigbasket. “His financial depth, grounded leadership style, and real-world operational acumen will be key as we scale our operations and remain steadfast in delivering superior value to customers.”
On his new role, Manish Bajoria remarked, “I’m thrilled to join bigbasket during this exciting growth phase. The company is redefining the grocery and convenience landscape in India, and I look forward to contributing by strengthening financial processes and driving long-term value for customers, partners, and employees alike.”
Manish’s appointment marks a significant step in bigbasket’s continued journey to build a resilient, customer-centric, and financially agile business as it navigates the next era of digital retail transformation.