DOBRA’s playful reinventions of Indian classics — from Pop Goli Soda to Cotton Candy and Tapioca Crisps — now have fresh momentum for omni-channel expansion, backed by the D2C Insider Super Angels Fund and a powerhouse network of leading D2C founders and operators.
Bengaluru, August 18, 2025 – DOBRA, an innovative Indian food-and-beverage brand reimagining nostalgic favorites with a modern premium twist, has successfully raised ₹1.5 crore in seed funding led by the D2C Insider Super Angels Fund. The investment marks a significant milestone for the emerging brand as it prepares to scale its unique portfolio of reinvented Indian classics across multiple distribution channels.
The funding will accelerate DOBRA’s strategic expansion across both offline channels—including modern retail and food services—and digital platforms encompassing quick commerce and direct-to-consumer (D2C) sales. This omni-channel approach positions the brand to capitalize on India’s rapidly growing ₹170 billion FMCG sector, where consumers increasingly seek premium, experience-led products that blend nostalgia with contemporary quality.
Strategic Backing from Industry Veterans
What distinguishes this funding round is the caliber of investors participating through the D2C Insider Super Angels Fund—a distinguished network of successful founders and operators from India’s leading consumer brands who bring invaluable industry expertise alongside capital investment.
“D2C Super Angels bring more than just capital,” said Rahul Johar, Co-founder of Oxbow Brands, which launched DOBRA. “They bring the kind of battle-tested insights you only get from building category-defining consumer brands in India. For us, this isn’t just funding—it’s an endorsement from people who truly understand what it takes to scale consumer brands in the Indian market.”
Premium Reinvention of Cultural Classics
DOBRA’s distinctive product portfolio currently features reimagined Pop Goli Soda, artisanal cotton candy, and tapioca crisps—each crafted to transport consumers back to cherished childhood memories while delivering elevated, contemporary taste experiences. The brand’s strategy centers on preserving authentic Indian flavors while enhancing them through premium ingredients, innovative packaging, and modern retail experiences.
Abhishek Shah, Partner at D2C Insider, emphasized the investment rationale: “DOBRA’s ability to blend authentic Indian flavors with a modern, premium format and execute across multiple channels by being present where consumers prefer to shop is exactly what Indian consumers are seeking today. Combined with a seasoned founding team, this represents a rare opportunity to back a high-potential brand in the FMCG space.”
Expansion Strategy and Growth Roadmap
The fresh capital injection will enable DOBRA to strengthen operational capabilities, expand its product lineup, and deepen consumer trial initiatives. The company is strategically positioned for its next growth phase across India while simultaneously laying groundwork for potential international expansion into diaspora markets.
DOBRA’s omni-channel distribution strategy ensures accessibility across consumer preference points, spanning modern retail partnerships, quick commerce platforms, food service establishments, and direct-to-consumer digital channels. This comprehensive approach addresses the evolving shopping behaviors of Indian consumers who increasingly value convenience and premium experiences.
Industry Expert Support
The funding transaction received comprehensive support from leading legal and advisory firms including BizLegal, Allied Law Practices, SVJS, and other specialized advisors from India’s startup ecosystem, ensuring robust corporate governance and strategic structuring for future growth phases.
About DOBRA
DOBRA is an innovative Indian food and beverage brand specializing in premium reinventions of regional favorites, from Pop Goli Soda to artisanal cotton candy and tapioca crisps. Founded by Oxbow Brands—whose team brings decades of experience in building premium consumer brands and national distribution networks across India—DOBRA creates memorable moments through elevated quality and taste.
The brand employs a comprehensive omni-channel approach spanning modern retail, quick commerce, food service, and direct-to-consumer platforms, ensuring accessibility across diverse consumer touchpoints while maintaining premium positioning and authentic flavor profiles.
About D2C Insider Super Angels Fund
The D2C Insider Super Angels Fund operates through a prestigious network of leading founders, investors, and operators who provide both capital and strategic guidance to high-potential consumer brands. The fund’s distinguished investor base includes industry veterans such as Vivek Biyani (Broadway), Rohit Bansal & Kunal Bahl (Snapdeal, Titan Capital, Unicommerce), Bhisham Bhateja and Hitesh Dhingra (The Man Company), Anupam Mittal (Shaadi.com), Muralikrishnan B (Xiaomi India), Vedang Patel (The Souled Store), Deep Bajaj (Sirona), and Gaurav Gupta (Shipway).
This collective brings unparalleled expertise in scaling consumer brands across India’s complex market landscape, providing portfolio companies with strategic insights that extend far beyond traditional funding relationships.
