Bengaluru, Karnataka, India | 19th August 2025: Indian consumers are embracing instant commerce at lightning speed, and Flipkart Minutes is at the heart of this transformation. Launched just a year ago, Flipkart Minutes has already expanded to 19 cities and more than 2,900 pincodes, delivering everything from fresh groceries to the latest gadgets.
With its first-ever annual insights report, Minutes That Move India, Flipkart uncovers what India buys instantly, when consumers shop the most, and why speed matters. The findings reveal shifting preferences, quirky buying patterns, and a glimpse into India’s evolving relationship with quick commerce.
Everyday Essentials Lead, But Onions Steal the Spotlight
One of the biggest surprises of the year? Onions beat iPhones as India’s most-ordered product, with over a million orders placed. Other daily essentials dominated too—enough milk was ordered to fill six Olympic-sized swimming pools, and bananas were sold in quantities big enough to “power an army of minions.”
But indulgence wasn’t left behind—12 million scoops of ice cream were delivered in 2025, and Maggi noodles kept their iconic status with an average of four packets ordered every minute.
Quirky Shopping Carts and Record-Breaking Customers
Indian consumers showed their playful side with some unexpected shopping combos. The most unusual cart of the year included aloo bhujia, two gold coins, and a mouth freshener—all ordered together!
Flipkart Minutes also saw remarkable customer loyalty. One superfan placed 886 orders in just a year, while another customer spent a record ₹1.85 lakh in a single order.
Speed is the New Currency: Fastest Delivery in Just 3 Minutes 21 Seconds
India’s appetite for instant gratification is growing stronger. Flipkart Minutes clocked its fastest-ever delivery at 3 minutes 21 seconds in Bengaluru’s HSR Layout.
The busiest shopping hour was 7 AM – 8 AM, when consumers ordered their morning essentials. Another late-night surge came from dessert cravings, gadget emergencies, and comfort foods.
The iPhone 16 Story: Quick Commerce Beats the Queue
In one viral moment, a customer waiting for over five hours outside Mumbai’s Apple Store skipped the line and ordered the iPhone 16 on Flipkart Minutes—delivered in just 10 minutes, even before the store queue moved.
This highlighted how quick commerce is reshaping shopping behaviors, replacing long waits with instant access.
India’s Quick-Commerce Capitals: City-Wise Shopping Trends
Flipkart’s report highlights fascinating city-specific insights:
- Lucknow & Jaipur – Fastest average delivery times
- Kolkata – Dessert capital with sky-high orders for ice cream, cookies, and chocolates
- Guwahati – Rising beauty & personal care hub with instant grooming orders
- Mumbai – Pet-food headquarters, reflecting pet-first households
- Bengaluru – Late-night gadget and wearable shopping leader
Midnight Cravings & Emotional Shopping
Late-night shopping continues to grow, with a notable ice cream order at 2:58 AM in Delhi. Tech accessories like chargers, cables, and power banks also spiked in the midnight hours.
Interestingly, “breakup survival kits”—ice cream, chips, and tissues—were ordered over 100 times, proving that emotional shopping is alive and thriving.
Festivals, Seasons, and Weather Shape Shopping Trends
From Valentine’s Day chocolates (4X spike in orders) to Diwali diyas and fairy lights, festivals are fueling quick-commerce demand.
This year’s monsoon also brought a surge in rainy-day essentials, with one in five orders in June including umbrellas, raincoats, insect killers, or torches. Similarly, summer favorites like ice creams, buttermilk, and fruit drinks saw peak afternoon demand in metro cities.
Personalisation: The New Quick-Commerce Obsession
Beyond essentials, consumers are embracing personalised and occasion-based shopping. Greeting cards grew by 60X, photo frames by 28X, and wallet-belt combos by 7.5X, especially around Father’s Day and Mother’s Day.
Meanwhile, grooming essentials, smart gadgets, and coffee mugs continue to trend, showing how personalisation is redefining instant shopping.
Flipkart Minutes: Powering the Future of Instant Shopping in India
From emergency groceries to last-minute gifts and cutting-edge gadgets, Flipkart Minutes has become an integral part of India’s lifestyle.
By combining speed, technology, and a hyperlocal supply chain, Flipkart ensures that consumer needs—whether urgent, quirky, or indulgent—are met in minutes.
The 2025 annual report reinforces a powerful insight: India is not just shopping more, it’s shopping instantly.
