New Delhi, August 22, 2025 – Hisense India, the domestic arm of global consumer electronics giant Hisense Group, has selected Adfactors PR as its strategic communications partner to accelerate brand growth in one of the world’s most dynamic consumer electronics markets.
The partnership positions Adfactors PR, India’s leading public relations firm, to spearhead comprehensive brand visibility initiatives for Hisense across the country. With operations spanning over 160 countries worldwide, Hisense Group brings decades of innovation in consumer electronics and home appliances to the collaboration.
Strategic Focus on Market Expansion
The communications strategy will center on amplifying Hisense’s market presence through innovative media campaigns and strategic influencer partnerships. Key initiatives will showcase the brand’s technological leadership in smart electronics while supporting aggressive retail expansion plans across India’s major metropolitan and tier-2 markets.
Adfactors PR will leverage its extensive national network to position Hisense as a premium yet accessible brand, coinciding with the company’s planned offline expansion through partnerships with leading retail chains. The timing aligns with Hisense’s upcoming product launches and category diversification initiatives.
“India’s consumer electronics landscape presents tremendous opportunities driven by rising incomes, digital adoption, and a tech-forward youth demographic,” said Pankaj Rana, CEO of Hisense India. “Our partnership with Adfactors PR provides the strategic communication foundation needed to connect authentically with Indian consumers and establish Hisense as their preferred electronics partner.”
Building Thought Leadership in Smart Technology
The collaboration will emphasize Hisense’s global expertise in smart technology integration, particularly highlighting the company’s market-leading position in large-format displays. Internationally, Hisense holds the number one position in the 100-inch TV category according to Omdia 2023-24 data.
Communication efforts will focus on establishing thought leadership around emerging consumer electronics trends, smart home integration, and sustainable technology practices. This approach supports Hisense’s broader mission to deliver exceptional value through continuous innovation.
“We’re excited to partner with a globally recognized leader that shares our commitment to understanding and exceeding customer expectations,” said Samir Kapur, Director at Adfactors PR. “Hisense’s reputation for quality and innovation provides an excellent foundation for building lasting connections with Indian consumers across all market segments.”
About the Partnership
The strategic alliance brings together Hisense’s global technology leadership with Adfactors PR’s deep market insights and extensive media relationships across India. With over 1,400 professionals operating from 16 offices across India, Sri Lanka, and Singapore, Adfactors PR serves more than 600 retained clients, including major conglomerates and emerging market leaders.
Hisense India’s product portfolio spans televisions, refrigerators, air conditioners, washing machines, and other home appliances, all designed to meet the evolving needs of Indian households. The company’s focus on manufacturing excellence and retail partnerships positions it for sustained growth in India’s competitive electronics market.
Media Contact: For more information about Hisense India: www.hisenseindia.com For more information about Adfactors PR: www.adfactorspr.com
