Key Highlights:
- India’s first credit card with automatic EMI conversion for all eligible transactions above ₹1,000
- Unlimited 2% rewards (Zillion Coins) on EMI conversions above ₹10,000, and 1% on transactions ₹1,000-₹9,999 – no capping, no exclusions
- Truly lifetime free – zero joining fee, zero annual fee, zero processing fee, zero foreclosure charges
- Powered by RuPay, the credit card can be linked to UPI for seamless payments across millions of merchants nationwide
- Up to 48 days interest-free credit period with flexible prepayment options
National, 28th August 2025: BharatPe, India’s leading financial services and UPI payments company, today announced the launch of Unity Bank BharatPe Credit Card, in partnership with Unity Small Finance Bank (Unity Bank).
The Card brings industry-first features designed to make everyday payments including groceries, bill payments, travel, utilities, insurance premiums, and lifestyle spends, both online & offline, smarter and more rewarding. Offered on National Payments Corporation of India (NPCI) RuPay network, the card can be seamlessly linked to UPI, enabling secure and convenient payments across millions of merchants in India.
Revolutionary EMI-First Approach
What truly sets this card apart is its groundbreaking EMI-driven model. Every eligible transaction above ₹1,000 is automatically converted to easy Equated Monthly Instalments (EMIs), providing customers with manageable repayments while reducing the risk of debt traps commonly associated with revolving credit on traditional cards.
The flexible EMI structure offers:
- Transactions ₹1,000-₹9,999: Default 3-month tenure with 1% rewards
- Transactions ₹10,000 and above: Up to 12-month tenure (user customizable) with unlimited 2% rewards
- Transactions below ₹1,000: Must be repaid in full by the next due date
With a competitive interest rate of 2% per month (24% APR) charged on reducing balance, customers benefit from decreasing interest as they pay down the principal amount.
Comprehensive Zero-Fee Structure and Rewards
With a zero-fee structure, the card does away with all hidden costs. There are no joining charges, annual fees, processing charges, or foreclosure penalties. Customers also enjoy the flexibility to prepay their EMIs anytime without penalties, making credit access transparent and stress-free with up to 48 days of interest-free credit period.
The card’s reward system is equally compelling, offering unlimited flat 2% rewards (Zillion Coins) on every EMI conversion above ₹10,000, and 1% on transactions between ₹1,000-₹9,999, across all merchant categories and platforms, without restrictions. Zillion Coins can be redeemed via the BharatPe app for brand vouchers, products, or even to pay credit card bills.
Premium Lifestyle Benefits
Additional lifestyle benefits include:
- Domestic Lounge Access: 2 complimentary visits per quarter (8 per year) at airport lounges across India
- International Lounge Access: 2 complimentary visits per year at 500+ international lounges
- Free Annual Health Checkup: 1 complimentary preventive health checkup per year, plus continued access to discounted health packages
Eligibility and Application Process
The card is available to:
- Salaried Individuals: Minimum ₹2.5 lakh annual income
- Self-Employed: Minimum ₹5 lakh in filed ITR
- Age range: 21-65 years
How to Apply for the Unity Bank BharatPe Credit Card in six easy steps:
- Download the BharatPe App
- Onboarding: Enter your phone number and PAN to start
- Complete KYC: Finish your eKYC and VKYC
- Eligibility Check: Your credit limit will be assigned based on assessment results
- Activate Your Card: Set your billing date and card PIN
- Start Using: Your Unity Bank BharatPe Credit Card will be ready for transactions once activated
Kohinoor Biswas, Head – Consumer Business at BharatPe, said, “Our focus has always been to make access to credit simple, transparent, and inclusive. With the Unity Bank BharatPe Credit Card, customers get a truly lifetime free card with no hidden charges. Moreover, linking of RuPay Credit Card with UPI opens a multitude of convenient payment options for cardholders. The auto-EMI feature further empowers customers to manage their cash flows responsibly, helping them avoid revolving credit traps and high interest rates, typical of traditional cards. This launch reinforces our commitment to deliver accessible, innovative, and value-driven financial solutions for Indian consumers.”
Aditya Harkauli, Chief Business Officer – Digital Banking, Unity Bank, added, “Balancing present & future financial flows is a daily challenge for many consumers. The Unity Bank BharatPe Credit Card aims to address this consumer need, by combining instant payments, meaningful credit limits, flexible ‘pay-as-you-use’ options and generous rewards — all on a single, digitally delivered, lifetime free card. Shaped by consumer and market insights & reflective of our endeavor to create functionally useful differentiation, this first-of-its-kind credit card offers both salaried & self-employed individuals practical and transparent payment & credit choices.”
Industry Impact and Innovation
This innovative credit card removes the “payment anxiety” of traditional credit cards through transparent EMIs, no hidden fees, and a rewarding structure for responsible repayment. It expands credit inclusion by offering practical repayment tools, especially beneficial for first-time and young credit users in India. Full transparency and ease of use through the BharatPe app include real-time spend tracking, EMI management, and reward monitoring.
About Unity Small Finance Bank Limited:
Unity Small Finance Bank Limited is a Scheduled Commercial Bank, promoted by Centrum Financial Services Ltd. (Subsidiary of BSE & NSE listed – Centrum Capital Ltd.) with Resilient Innovations Pvt Ltd as a joint investor. Driven by its mission to have the highest standards of Corporate Governance, Unity Bank has in place a strong Board comprising of industry veterans. It offers services across Consumer Banking, Business Banking, Inclusive Banking, Digital Banking, SME & Transaction Banking and Treasury Services. The Bank endeavors to offer comprehensive banking services, along with ease of accessibility, reach and speed, using a combination of advanced technology and expert banking services for a superior customer experience.
About BharatPe:
BharatPe (brand name of Resilient Innovations Pvt Ltd) was founded in 2018 to make financial inclusion a reality for Indian merchants. In 2018, it launched India’s first UPI interoperable QR code, the first zero MDR payment acceptance service. In 2020, post-Covid, BharatPe also launched a card acceptance terminal – BharatPe Swipe. Currently, with a registered network of over 2.5 million merchants across 450+ cities, the company is one of the leading players in UPI offline transactions, processing 500 million+ UPI transactions per month. BharatPe processes payments of a monthly Transaction Processed Value of ₹12,000 crores. BharatPe Money (brand name of Resilient Digi Services Private Limited), a BharatPe Group Company, has already facilitated the disbursement of loans of over US$ 2 billion, in partnership with NBFCs. Recently, the company also ventured into secured loans with the launch of two-wheeler loans, loans against mutual funds, home loans, and loan against property. BharatPe’s POS business processes payments of over ₹27,000 crores annually on its 125,000+ machines. BharatPe has raised over US$ 583 million in equity to date. The company’s list of marquee investors includes Peak XV Partners (formerly known as Sequoia Capital India), Ribbit Capital, Insight Partners, Amplo, Beenext, Coatue Management, Dragoneer Investment Group, Steadfast Capital, Steadview Capital, and Tiger Global. In June 2021, the company announced the acquisition of PAYBACK India (rebranded to Zillion), the country’s largest multi-brand loyalty program company with 100 million+ members. In October 2021, the consortium of Centrum Financial Services Limited (Centrum) and BharatPe was issued a Small Finance Bank (SFB) license by the Reserve Bank of India (RBI). BharatPe also entered the consumer fintech segment with the launch of postpe in October 2021. In January 2023, Resilient Payments Pvt Ltd, a BharatPe Group Company, received an in-principle nod from the Reserve Bank of India (RBI) to operate as an online payment aggregator. In April 2023, BharatPe acquired a controlling stake in Trillionloans, a renowned NBFC (Non-Banking Financial Company) registered with RBI. In August 2024, the company rebranded the postpe app to BharatPe and ventured into the consumer payments space with the launch of its UPI TPAP. For more details, please visit www.bharatpe.com.
