Delhi, India – December 10, 2025: In a country where phrases like “Bhai kal pakka dunga” and “Google Pay isn’t working” have become universal excuses, a young Delhi entrepreneur is tackling one of India’s most persistent everyday problems: recovering money that has already been lent.
Mr. Hitesh Lohani has launched Udhar, a first‑of‑its‑kind mobile application designed to bring transparency, accountability, and structure to India’s massive informal credit ecosystem; a system that affects more than 30 crore Indians every single day.
Hitesh first identified the problem in 2023. Whether it was shopkeepers offering monthly credit, freelancers waiting endlessly for payments, service providers chasing dues, or friends lending money casually, the pattern was the same: no proper tracking, awkward follow‑ups, and delayed repayments.
“I kept hearing the same excuses – shortage of cash, delayed payments, forgotten dues. Conversations became uncomfortable and records were scattered,” says Hitesh. “I wanted to build something that removes the awkwardness and brings clarity to everyday transactions.”
This insight led to the creation of Udhar, a simple, intuitive app that acts as a digital ledger and repayment system for anyone who lends money informally.
What Udhar Does: Bringing Order to Everyday Borrowing
Launched in August 2025, Udhar helps individuals and small businesses manage informal credit with ease. The app enables users to:
- Track who owes them money and how much
- Send automatic, polite repayment reminders
- Maintain a shared, mutually visible ledger
- Build a Borrower Reputation Score – the Udhar Score
Hitesh describes it as “the power of a credit bureau in your pocket.”
The goal is simple: eliminate misunderstandings, reduce friction, and make informal lending fair and transparent.
The Udhar Score is one of the app’s most innovative features. It reflects how responsibly a person repays borrowed money:
- Timely repayment → Score increases
- Delayed repayment → Score decreases
This score is visible to both parties, creating a culture of accountability.
“If people maintain their credit score for EMIs, everyday borrowing should also carry responsibility,” Hitesh explains. “The Udhar Score encourages fairness in daily financial interactions.”
India’s informal credit economy is enormous but completely unstructured. Shopkeepers, freelancers, service providers, and small businesses rely heavily on verbal promises and memory‑based tracking.
This leads to:
- Misunderstandings
- Delayed repayments
- Lost trust
- Awkward follow‑ups
- Strained relationships
Udhar solves this by making every step transparent, trackable, and friction‑free.
The app is currently available on the Google Play Store, with an iOS version coming soon.
About Udhar
Udhar is an Indian fintech platform founded by Delhi‑based entrepreneur Hitesh Lohani. Built to bring structure and trust to India’s informal credit ecosystem, Udhar helps individuals and small businesses track dues, send reminders, and build repayment credibility through the Udhar Score. The mission is simple: make everyday lending fair, transparent, and stress‑free for millions of Indians.
