National | 16 December 2025: Bengaluru‑based clean‑label beverage startup Swizzle has secured ₹2 crore in Seed funding, finalised during its appearance on the popular entrepreneurship show Ideabaaz. The round was led by prominent angel investors Sooraj Singh, CEO & Founder of Unibots, and Shaili Chopra, Founder of SheThePeople and Gytree. Swizzle received the investment following a compelling pitch and live product tasting on the show.
Fueling Expansion Across Retail, HoReCa, and High‑Velocity Channels
The newly raised capital will enable Swizzle to:
- Deepen distribution across vending machines, quick commerce, and mass retail
- Expand into Hyderabad this quarter
- Scale HoReCa operations across Tier‑1 cities, targeting national chains and premium restaurant groups
- Strengthen its retail footprint across high‑velocity channels
- Build a larger team across Sales, Operations, and Marketing
To meet rising demand, Swizzle will upgrade its manufacturing capacity from 250 litres/day to 2,000 litres/day, enabling production of up to 40,000 cans per day.
Clean‑Label Innovation at the Core
Swizzle continues to differentiate itself through its clean‑label, chemical‑free beverage philosophy. All products are:
- Made with real fruits and herbs
- Free from artificial flavours, colours, and chemicals
- Vegan and preservative‑free
Upcoming launches include:
- ₹30 PET bottles for wider affordability
- Diet Desi Lemonade, a sub‑20‑calorie drink with no artificial sweeteners or stevia – a first in its category
Aggressive Growth Roadmap for the Next 12–18 Months
Swizzle aims to:
- Achieve 5,000 retail placements in Bengaluru and Hyderabad
- Expand to 20,000+ outlets nationwide
- Scale to 7,500 vending machines
- Grow to 2,000+ HoReCa outlets
- Launch across all major quick‑commerce platforms with 1,500+ dark stores
Key HoReCa partnerships already include Zomoz (70+ outlets) and Chalu Chinese (200+ outlets), with upcoming tie‑ups planned with Wow Momo, CCD Express, and Barista.
Vrinda Singhal and Deepender Singh, Co‑Founders, Swizzle, said: “This investment isn’t just capital; it’s validation of our belief that India deserves cleaner, better beverages. Ideabaaz gave us incredible visibility, and this round will help us scale across retail, quick commerce, and HoReCa while staying true to our clean‑label philosophy.”
Sooraj Singh, CEO & Founder, Unibots, said: “I chose to back Swizzle because it delivers exactly what today’s consumers want – a genuinely good non‑alcoholic drink. The team has cracked the balance of taste, health, and convenience.”
Shaili Chopra, Founder of SheThePeople and Gytree, added: “My conviction in Swizzle comes from the product and the founders’ clarity. The taste, the clean ingredients, and the standout packaging make Swizzle ready to lead India’s better‑for‑you beverage movement.”
A Clean‑Label Brand Poised to Redefine India’s Beverage Landscape
With strong investor backing and national visibility from Ideabaaz, Swizzle is positioned to become a leading player in India’s rapidly growing clean‑label and ready‑to‑drink (RTD) segment. The brand’s focus on innovation, quality, and sustainability aims to make healthy, natural, and convenient beverages accessible to millions across India.
About Swizzle
Swizzle is a clean‑label beverage brand offering natural, preservative‑free ready‑to‑drink mocktails made with real fruits and herbs. Vegan, chemical‑free, and crafted for a fresh mocktail‑like experience, Swizzle is redefining India’s RTD segment. The brand is available across vending machines, HoReCa outlets, retail stores, and major e‑commerce and quick‑commerce platforms.
