- The undisclosed funding represents a major milestone for 3TENX, which reached ₹50 crore ARR within just 18 months, as it continues its mission to make premium haircare accessible across India.
- The new capital will be directed toward accelerating the brand’s digital growth strategy and reinforcing its nationwide distribution network.
- 3TENX aims to substantially expand its online presence while deepening reach into tier‑2 and tier‑3 markets, where demand for high‑quality yet affordable haircare solutions is rapidly rising.
New Delhi | January 2026: 3TENX, the science‑backed professional haircare brand founded by Aankith Aroraa and Megha Arora, has raised strategic funding from Wolfpack Labs. The undisclosed investment marks a major milestone for the brand, which achieved ₹50 crore ARR in just 18 months, as it advances its mission to make premium haircare accessible across India.
The fresh capital will fuel digital expansion and strengthen nationwide distribution, enabling 3TENX to scale its online presence and deepen penetration into tier‑2 and tier‑3 markets, where demand for premium yet affordable haircare solutions continues to surge.
Megha Arora, Co‑Founder & MD, 3TENX, said: “Our experience with Olaplex revealed a massive opportunity in India. 3TENX is essentially Olaplex made accessible for India – delivering international efficacy at price points tailored for Indian consumers.”
Aankith Aroraa, Co‑Founder & CEO, 3TENX, added: “Achieving ₹50 crore ARR in just 18 months validates our vision. With Wolfpack Labs’ support, we are poised to reach ₹100 crore revenue while maintaining the quality and innovation that define 3TENX.”
Aakash Anand, Founder, Wolfpack Labs, said: “It’s rare to find a brand that combines fantastic products with scale potential. 3TENX’s rapid growth demonstrates strong execution and market fit.”
Prerna Gupta, Co‑Founder, Wolfpack Labs, added: “3TENX offers international efficacy bottled and priced for Indian consumers. Their scaling from salons to modern retail, combined with strong retention metrics, shows execution excellence.”
Strategic Priorities
The funding will enable 3TENX to:
- Strengthen e‑commerce infrastructure and digital marketing.
- Expand retail footprint beyond Sephora into modern trade and specialty beauty stores.
- Double down on salon partnerships with education programs and exclusive ranges.
- Invest in R&D to launch innovative product lines addressing diverse hair concerns.
- Build brand awareness through strategic partnerships and community‑driven marketing.
About 3TENX
Founded in 2024, 3TENX is a professional haircare brand committed to making salon‑quality solutions accessible to all. With over 2,000 salon partnerships and retail presence at Sephora, the brand has rapidly emerged as a formidable player in India’s beauty market. Its product lines include the Ultimate Revitalize series (keratin and collagen) and HydraRevive collection, designed to deliver “Results For Real”.
Website: www.3tenx.com
About Wolfpack Labs
Wolfpack Labs, co‑founded by Aakash Anand and Prerna Gupta, is a venture studio based in Gurugram, India. Focused on empowering early‑stage startups, Wolfpack Labs provides capital, strategic guidance, and go‑to‑market expertise to build category‑defining consumer brands.
Website: www.wolfpacklabs.com
