- Wall décor adoption surged by 64%, making it the most popular entry point into home styling.
- Home storage and organisation grew 270% year-on-year, reflecting a shift from hidden utility to visible design elements.
- Lamps and ambient lighting saw a 70% rise in adoption, underscoring the move toward mood-driven living environments.
- Rugs and carpets recorded over 102% growth in GMV, while cushion covers saw a 42% increase in average selling price – signalling greater investment in comfort-led upgrades.
- Browsing curated “Looks” delivered 580% higher conversions compared to product-by-product discovery, highlighting the appeal of coordinated styling.
National | February 16, 2026: Vaaree has released the Home Index 2025, a first-of-its-kind annual report offering a data-led view of how Indian homes are evolving through everyday styling, comfort, and space optimisation. Built on aggregated insights from 500,000+ customers, spanning 100,000+ products, 48 home categories, and 50 million browsing sessions, the report captures behavioural shifts shaping modern Indian living.
Rather than large-scale renovations, findings reveal a growing preference for incremental, intentional upgrades, as homes increasingly serve multiple roles – workplace, retreat, and social space.
Key Findings from the Vaaree Home Index 2025
- Wall décor adoption grew 64%, emerging as the most common entry point into home styling.
- Home storage & organisation recorded 270% growth, shifting from hidden utility to visible design.
- Ambient lighting adoption rose 70%, reflecting mood-led living environments.
- Rugs and carpets grew 102% in GMV, while cushion covers saw a 42% increase in average selling price, signalling rising investment in comfort-led upgrades.
- Browsing curated “Looks” delivered 580% higher conversion compared to product-led discovery.
Indian Homes Move Toward Coordinated Styling
The report highlights a structural shift in consumer behaviour:
- Households are styling spaces through coordinated, cross-category combinations balancing aesthetics with functionality.
- Walls have emerged as a primary surface for expression, with art styles such as Pichwai, Madhubani, macrame, and Jharokha-inspired décor gaining prominence.
- Symbolic motifs like the Lotus, Evil Eye, and Tree of Life are increasingly popular.
- Storage solutions (racks, shelves, organisers) are now treated as visible design elements.
- Lighting is being used to define zones for work, relaxation, and hosting.
Regional Trends
- Mumbai ranked highest across Style, Comfort, and Space-Saver indices.
- Jaipur emerged as India’s second most stylish city, climbing four positions year-on-year.
- Bangalore led adoption of space-saving and functional solutions.
- Indore, Lucknow, and Nagpur recorded some of the fastest growth in styling adoption.
These shifts suggest rising experimentation and design confidence beyond metro markets.
Garima Luthra, Co-founder, Vaaree, said: “Indian homes today are evolving through everyday decisions rather than large renovations. What we’re seeing is a move toward intentional living, where comfort, organisation, and personal expression are becoming equally important. The Home Index decodes how people are shaping their spaces, based on behaviour rather than trends.”
Varun Vohra, Co-founder, Vaaree, added: “The data shows that Indian consumers are no longer buying décor in isolation. They are building coordinated environments. This shift has implications not just for retail, but for how the entire home industry thinks about discovery, design, and consumption.”
Looking Ahead
The report identifies early signals likely to shape future home evolution:
- Storage solutions balancing function and aesthetics becoming baseline expectations.
- Modular, corner-led updates replacing full-room makeovers.
- Comfort evolving into a sensory experience combining lighting, texture, and visual calm.
- Tier-2 cities playing a larger role in defining home styling trends.
Access the Report
The full Vaaree Home Index 2025 is available at: Vaaree Home Index 2025.
About Vaaree
Founded in 2022 by Garima Luthra and Varun Vohra, Vaaree is India’s leading curated marketplace for premium home products. Its portfolio spans décor, furnishings, tableware, organisers, lighting, and everyday essentials, all designed with a focus on how homes are actually styled.
Vaaree works directly with export-focused manufacturers and premium brands across India, ensuring quality checks across materials and finishes before onboarding. At its core, Vaaree is built to solve customer challenges in home styling – making it easier to discover reliable, well-designed products that bring comfort, ease, and joy into everyday living.
🌐 Website: www.vaaree.com
