New Delhi, India | February 18, 2026: Some brands are created in a moment, some evolve with changing times. A rare few transcend time altogether. For over a century, Rooh Afza has stood apart as one such brand, deeply embedded in India’s cultural memory, flowing seamlessly through generations, traditions, and everyday life.
A Legacy Beyond a Beverage
More than just a drink, Rooh Afza has long been a witness, companion, and constant presence in Indian lives. From festive celebrations to everyday rituals, it has been part of moments of pride, joy, togetherness, and quiet reflection. Across homes, regions, and traditions, Rooh Afza continues to be a familiar and welcoming symbol of India’s shared experiences.
The New Campaign
Building on this enduring legacy, Rooh Afza’s latest campaign brings together some of India’s most cherished celebratory moments. Drawing from the country’s rich past while remaining firmly rooted in the present, the campaign captures:
- Moments of achievement and unity.
- Shared emotions passed across generations.
- Authentic cultural richness spanning eras and regions.
Through evocative storytelling, the campaign highlights how times may change, but the warmth and emotional connect of Rooh Afza remains timeless.
Mr. Hamid Ahmed, CEO, Hamdard Foods India, said: “Rooh Afza has always been deeply intertwined with India’s journey. This campaign is our way of honouring the country’s past while celebrating its present, through the moments, memories, and emotions that connect generations. Timeless by nature, Rooh Afza continues to be a part of India’s everyday life, carrying forward a legacy that has endured for over a century.”
🌐 Campaign Link: Rooh Afza: The Timeless Drink of India
About Hamdard Foods India
Founded in 1906, Hamdard Foods India is an iconic institution recognized for its heritage brands like Rooh Afza. With a legacy of trust and quality, Hamdard has become a household name across India.
In recent years, Hamdard has expanded its portfolio with:
- Beverages: Milkshakes, Lassi, Rooh Afza Lite (No Added Sugar), Coconut Water, Glucose Drinks.
- Food Categories: Spices (Hamdard Khaalis), Saffron, Edible Oils (Olive Pomace Oil, Mustard Oil), Honey, Isabgol, Soya Magic Chunks, Vermicelli, and more.
The brand has a strong presence in North India and is steadily expanding across India and overseas markets.
🌐 More details: www.hamdard.com | www.myhamdardstore.com
