India, August 24, 2026: Liferay, a leading provider of Digital Experience Platforms (DXPs), today announced the general availability of Liferay Data Platform (LDP), a new offering that gives B2B organizations a single, trusted view of account activity, drawn from CRM, marketing automation, account-based marketing (ABM), and behavioral data.
Solving Fragmented Account Journeys
For complex B2B organizations, account journeys span multiple functions, stakeholders, and touchpoints. Data is often fragmented across CRM systems, marketing platforms, and web analytics tools, with no single system revealing the full journey. Reconciling these pieces manually consumes valuable time for sales and marketing teams.
Improved Account Visibility, Without Full Replatforming
LDP combines customer and account data from existing sales, marketing, and digital experience systems into one trusted account view. It:
- Connects both known and anonymous activity to the right account.
- Tracks data sources and resolves conflicts using customer-defined rules.
- Helps teams make better account decisions and reduce manual reconciliation.
Prioritize the Right Accounts, Based on Real Activity
An Account Lifecycle Dashboard shows where every account sits across six stages, from Aware through At-Risk.
- Uses a Highest Watermark rule so an account’s stage reflects genuine data.
- Marketers can configure stage triggers without IT support.
- Surfaces accounts stalled for 90+ days and highlights stage-to-stage conversion.
This ensures sales, marketing, and customer success teams work from the same priorities.
Act on Account Behavior While the Buyer Is Still Engaged
- Real-time segments evaluate behavior as it happens.
- Accounts qualify instantly when activity matches defined criteria, expiring automatically once the window closes.
- Within Liferay DXP, these segments can trigger personalized content without requiring separate activation tools or IT tickets.
- Marketing and sales teams can create and update segments themselves, enabling faster responses while buyers are still active.
Julia Molano, Director of Product Management, Liferay: “Manufacturers, distributors, and other B2B organizations run their business on long-term account relationships. What they haven’t had is one place that shows how those relationships are progressing. That can mean missing signs that an account needs attention or reaching out after buyer interest has already faded. LDP gives teams the visibility to get ahead of those moments, not just react to them.”
About Liferay
Liferay provides enterprise-grade Digital Experience Platforms (DXPs) designed to help organizations deliver personalized, connected experiences across web, mobile, and other digital channels. With a focus on open-source innovation, Liferay empowers businesses to unify customer journeys, improve engagement, and drive growth.
🌐 Website: www.liferay.com
