NEW DELHI, September 8, 2025: AFC Furniture Solutions, one of India’s premier manufacturers of modular and ergonomic office furniture, today announced the launch of its refreshed brand identity. The transformation reflects the company’s strategic evolution and commitment to leading the future of work through innovative, sustainable, and people-first workspace solutions.
Strategic Brand Evolution for Changing Workplace Landscape
The rebranding initiative represents a thoughtful evolution rather than fundamental change, introducing modernized visual language while reinforcing AFC’s core strengths. The new identity features a redesigned logo and comprehensive brand system that conveys clarity, confidence, and forward-thinking vision.
AFC’s refreshed positioning sharpens focus on three critical areas: workplace flexibility, human-centric design principles, and environmental sustainability; values that increasingly define modern workspace requirements.
Leadership Vision for Market Transformation
“This rebranding represents a conscious declaration of our current identity and future direction,” said Maanoj Tomar, Founder and Director of AFC System Private Limited. “We’re not changing our fundamental approach; we’re refining our purpose. Thoughtful design creativity can transform perspectives, changing not only how people perceive their workspace, but how they experience it daily.”
The new identity strengthens AFC’s commitment to Environmental, Social, and Governance (ESG) principles while establishing clear direction toward international expansion without compromising the company’s Indian heritage and values.
Unified Brand Experience Across All Touchpoints
The comprehensive rebranding encompasses digital platforms, physical presence, and client interactions through a more unified and human-centered communication approach. This integrated brand experience ensures consistent messaging about AFC’s smart, sustainable, and future-ready workspace solutions across all stakeholder touchpoints.
The modernized visual identity maintains connection to AFC’s established reputation while positioning the company for global market engagement and expanded service offerings.
Strong Foundation Supporting Future Growth
Despite the visual transformation, AFC’s operational fundamentals remain unchanged. The company continues to leverage its reputation for quality, reliability, and customer care built over nearly two decades of market leadership.
AFC operates from a 250,000 square foot ultramodern manufacturing facility with monthly production capacity exceeding 18,000 workstations and chairs. The company maintains an impressive client portfolio including marquee organizations such as Air India, PepsiCo, Nestle, PwC, Maruti Suzuki, and Tata Consultancy Services.
Responding to Evolving Workplace Requirements
The rebranding initiative addresses fundamental shifts in how organizations approach workspace design and functionality. Modern work environments must prioritize flexibility, meaningfulness, and sustainability – requirements that AFC’s new identity directly acknowledges and supports.
This strategic positioning demonstrates AFC’s understanding of contemporary workplace challenges and its commitment to developing solutions that support team collaboration, business efficiency, and adaptability to future changes.
Industry Leadership Through Strategic Expansion
Since its founding in 2008, AFC has evolved from an emerging brand into one of India’s largest office furniture manufacturers with comprehensive pan-India presence and expanding global ambitions. The 2022 acquisition of Wipro’s furniture division significantly enhanced the company’s capabilities and market scale, reinforcing its sector leadership position.
The strategic acquisition expanded AFC’s manufacturing capacity, client relationships, and market reach while maintaining focus on innovation and customer satisfaction.
Global Ambitions with Indian Excellence
AFC’s refreshed brand identity signals the company’s intent to establish itself as a global benchmark for intelligent, sustainable, and future-ready workspace solutions. The “built in India, for the world” approach emphasizes the company’s commitment to leveraging Indian manufacturing excellence for international market success.
This global vision maintains strong connection to AFC’s Indian roots while positioning the company to compete effectively in international markets through superior design, quality, and sustainability practices.
About AFC Furniture Solutions
AFC Furniture Solutions operates as one of India’s leading manufacturers of modular and ergonomic office furniture, serving clients nationwide since 2008. The company specializes in creating flexible, sustainable, and human-centric workspace solutions through its state-of-the-art manufacturing facility and comprehensive design capabilities. With a strong portfolio of marquee clients and commitment to innovation, AFC continues expanding its market presence while maintaining focus on quality, reliability, and customer satisfaction. The company’s vision centers on building workspace solutions that enhance productivity, support collaboration, and adapt to evolving business requirements.
