Mumbai, 27th February 2019: Aidia Technovations has raised an undisclosed amount of funding from a group of investors. Earlier, Aidia had raised fund in June, 2018. Company mainly plans to use funds for team expansion, technology, content creation, Legend onboarding and branding for its co-curricular marketplace, imd1 (I Am The 1).

Shri Dinesh Kumar Mehrotra - Non-Executive Director
Shri Dinesh Kumar Mehrotra – Non-Executive Director

Company also announced expansion of board with joining of ex-LIC Chairman Shri Dinesh Kumar Mehrotra as Non-Executive Director. Shri Mehrotra was associated with Life Insurance Corporation of India (LIC) and associated companies for more than 38 years and retired as Chairman of LIC. Shri Mehrotra has previously served on the boards of ACC Limited, ITC Limited and Tata Steel, among others and continues to be on the board of eminent companies, in the listed and private space.

On joining Aidia Technovations board, Shri D K Mehrotra said, “After meeting imd1 team and understanding their idea and plan, I was very happy to support the company as it grows. I believe their product of co-curricula courses will be a win-win for the course audience and the mentors.”

Dabboo Ratnani - Brand Ambassador
Dabboo Ratnani – Brand Ambassador

Company also on-boards celebrity photographer Dabboo Ratnani as Brand Ambassador for Art and as Legend for imd1 Photography course offerings. Dabboo Ratnani is an ace fashion and celebrity photographer, one of the most sought after in the film fraternity. His annual celebrity calendar since 2000 is one of the most awaited and buzzing annual event in the photography industry. He was recently awarded the Dadasaheb Phalke award for excellence in Photography. He has also been awarded as the No. 1 and the most influential photographer by Asian Photography Awards. He is also a judge of the famous MTV series, India’s Next Top Model.

Talking about this association, Dabboo Ratnani said, “I am ecstatic about my association with imd1. I always aspire to disseminate my knowledge and experience back to the society. imd1’s unique offering with traditional “Guru parampara” and power of digital reach, will allow me to reach millions of aspiring photographers.”

Commenting on the development, Jigish Sonagara, founder of Aidia Technovations said, “We are quite bullish now with all the latest developments. We would like to thank
our investors for their backing. We are equally excited with Shri D K Mehrotra joining company board. We will immensely get benefited with his vast experience and invaluable knowledge. As for Dabboo Ratnani, there is no bigger face in Indian photography world than him. With his validations of imd1 photography offerings, we look forward to bringing photography learning and experience which is never seen before.”

Aidia Technovations is Mumbai and Pune based start-up working on technology enabled innovations. Aidia is working on co-curricular marketplace for MADS (Music, Art, Dance and Sports) under “imd1” with various offerings. It will be a unique combination of brick & mortar and digital to use best of the both to connect all stakeholders with one of its kind technology and providing quality services in this vertical. Company on-boarded India’s fastest skater, Nikhilesh Tabhane as Legend for its skating and related offerings earlier. As part of its initial plan to widen its reach, company has already launched its website and www.imd1.co and android app imd1, covering achievers’ stories who can proudly say “I Am The 1” including that of Padma shri, Khel Ratna, Arjuna Award winners and others, market for service providers, MADS specific social media etc.

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