New Delhi, 9th September 2025: Anmol Industries Limited, one of India’s most trusted names in biscuits and confectionery, has announced its entry into the traditional Indian sweets category with the launch of Anmol Soan Papdi. This marks a strategic expansion as the brand evolves into a full-spectrum food company ahead of the festive season.
Available in 200 gm and 450 gm packs, Anmol Soan Papdi is crafted to meet both everyday indulgence and festive gifting needs. With its signature flaky texture and rich taste, the product reflects Anmol’s commitment to quality, affordability, and cultural resonance.
“Soan Papdi is more than a sweet – it’s a symbol of warmth and celebration,” said Mr. Aman Chaudhary, Executive Director – Marketing, Anmol Industries. “By bringing it under the Anmol umbrella, we’re extending our promise of taste and trust into a category that’s deeply rooted in Indian tradition.”
The launch leverages Anmol’s extensive distribution network, ensuring availability across kirana stores, tea stalls, supermarkets, and modern retail chains. Retailers benefit from a broader product portfolio under a single trusted brand, while consumers gain convenient access to festive treats alongside their everyday favorites.
With the festive season approaching, Anmol Soan Papdi is poised to become a go-to choice for celebrations, gifting, and shared moments – reinforcing the brand’s ethos of “Har Pal Anmol”.
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