Thursday , 18 October 2018

Atomberg’s Made-in-India Fan Gets Recognised by the Prime Minister

India- 6th December 2017- Atomberg Technology, an India-based smart appliance and hardware company, has been conferred with the National Entrepreneurship Award 2017 in the Renewables and Energy Efficiency Category. Only recently, the start-venture founded by IIT Bombay graduates Manoj Meena and Sibabrata Das has been officially acknowledged a part of the Working Group on Energy Efficiency constituted by Niti Aayog. It was also invited by the Prime Minister and Niti Aayog in the “Champions of Change” event where the Prime Minister interacted with a select few start ups.

Atomberg’s Made-in-India Fan Gets Recognised by the Prime Minister

Atomberg ( continues to gain immense recognition for its superior product technology- attached to the Gorilla Fan brand. The new fan concept is a Made-in-India initiative to deliver on improved energy efficiency using applied-technology features. A Gorilla fan is a smart home solution which reduces power bill since it consumes 28 W of energy in comparison to the typical 75 W by a ceiling fan. In addition, its buyers have an option to control the fan functioning at convenience through a smart remote. The biggest plus is- it has the highest air delivery efficiency in the market.

Manoj Meena, the founder of Atomberg Technology, said,“It is definitely a proud moment for us. Our joint efforts to develop a solution which is both smart and energy-efficient is gaining a solid ground. Having said that, we have a long way to go and by that, I mean, we are still waiting to realise our ultimate goal and noble ambitions. We stay in eager anticipation and watch every Indian household realise the big- Gorilla fan-like benefits. There is so much scope to innovate and build on our market reach. We aim to include many more homes fitted with gorilla fans. There are so many houses across our country which do not have a fan at home. With remarkably improved energy efficiency and new ways to technologize our initiative, we are hopeful of achieving greater benefits for our society-in-general.”

Atomberg Technology has achieved many milestones including, gaining deeper attention in the widespread corporate space and the individual home space. Gorilla Fans are used by reputed companies like ITC, Infosys, Tata Power, Hyatt Hotels, Aditya Birla Group, Raymonds, Indian Railways, Madura Coats, IIIT Hyderabad, IIT Bombay, Bharat Electronics Limited, Power Grid, and Hindustan Sanitaryware etc., who aim to improve operational cost management and contribute to the energy efficiency growth story too.

Atomberg team continues to focus towards delivering a long-form, sustainable solution for the billion households in sight. Since launching the product in 2015, more than 100,000 fans have been sold. More than 20000 fans have been sold through e-commerce websites like Amazon, Flipkart etc. In addition, more than 7000 Gorilla fans have been sold through the Demand Side Management Program in Mumbai in association with Tata Power, thus expanding the market reach.

Added Manoj, “Our ultimate objective is to get as many people as possible to join the collective Make in India initiative. Together, we can make a difference by reducing cost and encouraging people to live an improved quality of life through the benefits of the Internet of Things and increase in energy efficiency.”

Atomberg-led Gorilla Fans initiative has won many international accolades too in the last month.

a) Winner of Global Cleantech Innovation Program at San Francisco organized by United Nations Industrial Development Organization in association with CleanTech Open.

b) Winner of Climate Solver Award by WWF (World Wildlife Fund) on 27th November, 2017

c) One of only 5 startups Globally to be invited by UNIDO to COP 23 (UN Conference for Climate Change) in Bonn, Germany, as a speaker in different panel discussions.

The smart household appliances market has been witnessing steady growth, but there is still a huge and untapped market potential, which needs continued investment and attention. The market size of ceiling fans (product) is estimated to be around Rs 6000 crores, with more than four million fans sold across India. Using these fans, a normal household can save upto Rs 1500- Rs 2000/year/fan.

The 110 member Atomberg team raised a pre-series A funding of 1 mn$ from IDFC-Parampara. The core founding team comprises of IIT and IIM graduates with varied experience in management consulting, operations and design in companies like Cognizant, Mercedes and Philips. The company continues to hire industry experts with experience in sales, manufacturing and design.