National, August 31, 2026: Benedicct PR & Brand Building has entered the UAE market through an exclusive partnership with DigifyMe IT Solutions, offering brands in the Emirates a single mandate that runs from newsroom relationships through to digital distribution.
The partnership splits the work along clear lines and joins it at the output:
- Benedicct brings earned media, crisis communication, and strategic storytelling, built across clients in India spanning startups, SMEs, and corporates.
- DigifyMe brings UAE market expertise and on-ground distribution across its digital media landscape.
This ensures that the narrative earning coverage is the same one carried across owned and social channels, avoiding the disconnect that often undermines integrated pitches. Clients benefit from one strategy, one measurement framework, and one point of accountability.
Anjali Sehwwag, Founder & CEO, Benedicct PR & Brand Building: “There is a particular joy in watching something you wrote down as an ambition turn into an actual address. But I want to be clear about why we came. Dubai does not reward volume; it rewards clarity. Every brand here is competing for the same inches of editorial space against global capital, and most are still leading with product specs instead of a point of view. That gap is our opportunity. What we needed was a partner who already understood how attention moves in this market, and the moment we met the DigifyMe team, that question answered itself. New market, new opportunities, same commitment to excellence.”
Aaryan Kapur, Founder, DigifyMe IT Solutions: “Brands in the UAE are competing hard for attention, and digital visibility alone no longer settles the question of whether a brand is taken seriously. That comes from earned coverage, and it is what Benedicct does well. Bringing our digital capability together with their media practice gives clients here something more complete than either of us could offer separately. We are looking forward to building this market with them.”
Strategic Significance
- Marks Benedicct’s first international expansion since inception.
- Provides UAE brands with a holistic PR + digital distribution model.
- Strengthens opportunities for integrated storytelling and accountability in a competitive market.
