- Funds will be directed toward R&D, launching new product lines, expanding into metro markets, and strengthening both online and offline distribution channels.
- The brand is committed to addressing key nutritional gaps in India’s pet food sector through innovation-driven products, transparent ingredient sourcing, and consumer education.
- Benny’s Bowl has recently introduced functional nutrition offerings targeting gut health, allergies, renal health, skin and coat wellness, and weight management.
- Upcoming additions to the portfolio include protein supplements for pets and fresh cat food.
- Over the past 12 months, the company has achieved 2x revenue growth with 85% of sales driven by repeat customers, underscoring strong loyalty and product acceptance.
- Benny’s Bowl is on track to reach ₹100 crore ARR by FY 2027.
Delhi | February 10, 2026: Benny’s Bowl, India’s innovation-led pet nutrition brand, has raised USD 1.4 million in a Pre-Series A round led by Atomic Capital. The fresh capital will be deployed to accelerate R&D, launch new functional product lines including protein supplements and fresh cat food, and expand distribution across metro, Tier I, and Tier II cities. The brand also aims to strengthen its online and offline presence while investing in consumer education initiatives around pet nutrition and balanced diets.
Benny’s Bowl is on a mission to solve core nutritional gaps in the Indian pet food market through innovation-led products, transparent ingredients, and consumer education.
- Recently launched functional nutrition products addressing gut health, allergies, renal health, skin & coat, and weight management.
- Upcoming launches include protein supplements for pets and fresh cat food, broadening the portfolio.
- Achieved 2x revenue growth in the last 12 months with 85% retention from repeat customers, reflecting strong product acceptance and loyalty.
- Targets ₹100 crore ARR by FY 2027.
Akshay Gupta, Founder, Benny’s Bowl, said: “Pet nutrition today is broken and filled with poor-quality ingredients and little transparency. At Benny’s Bowl, we are building a trusted ecosystem to fix this market. This funding allows us to double down on innovation, clinical nutrition, and accessibility, so pet parents don’t have to choose between convenience and quality. Our goal is simple: build nutrition that actually works.”
He added: “Over the last 12 months, we recorded 2x revenue growth with 85% of revenue from repeat customers, showing strong product acceptance and loyalty. As we scale, our roadmap is clear, nutrition that works, with a path to ₹100 crore ARR by next year.”
Apoorv Gautam, Managing Partner, Atomic Capital, commented: “Pet nutrition is a large and underserved opportunity in India. Benny’s Bowl stood out for addressing everyday concerns of pet parents with innovation and transparency. The timing is perfect, given the surge in pet adoption post-COVID and the team’s ability to expand quickly across categories, including cat nutrition. We believe Benny’s Bowl is well-positioned to build long-term leadership in pet nutrition.”
Growth Roadmap
- Expand presence across metro cities.
- Strengthen clinical and functional nutrition partnerships.
- Scale offline and online distribution channels.
- Continue building subscription-based managed nutrition programs.
About Benny’s Bowl
Benny’s Bowl is a pet nutrition company focused on clean, functional, and science-backed food for pets. The brand addresses nutritional gaps in the Indian pet food market through innovation-led products, transparent ingredients, and consumer education. With strong customer retention and a focus on outcomes, Benny’s Bowl is redefining how India feeds its pets.
Website: www.bennysbowl.com
About Atomic Capital
Founded in 2024, Atomic Capital is a Mumbai-based early-stage venture capital fund led by Apoorv Gautam, with 18+ years of experience across company-building, consulting, and venture investing. Atomic backs category-defining consumer and consumer-tech brands, offering hands-on support in strategy, execution, and scale to accelerate early momentum into sustainable growth.
