Mumbai | February 6, 2026: Invogue, India’s pioneering shapewear brand, made a powerful appearance on Shark Tank India Season 5, securing a ₹2 crore investment from Aman Gupta. What began as a deeply personal journey has now become one of the most compelling founder stories of the season.
Founded in 2023 by Maadhav Saxena, Invogue was born out of his desire to solve a real problem faced by his girlfriend. Soon joined by Ragini as Co-Founder, the duo combined personal insight with entrepreneurial grit to build a brand that delivers high-performance shapewear designed for Indian bodies.
- Bootstrapped since inception, Invogue prioritized product excellence and profitability over aggressive marketing.
- Today, the brand serves 80,000+ customers, offering silhouettes that seamlessly complement both ethnic and contemporary wear.
- Invogue has earned a reputation for industry-leading compression, comfort, and fit, positioning itself as a category-defining brand.
Maadhav Saxena, Founder, Invogue, said: “This journey was never about chasing noise, it was about building something that truly worked. Since our launch, we’ve focused on comfortable, high-performance shapewear and continue to stay ahead of the market. Our vision is to build Invogue into a foundation fashion brand, the essential layer beneath every outfit.”
Shark Tank India Season 5 Highlight
On the show, the founders’ clarity, discipline, and resilience impressed the Sharks. Their story built at just 25, without external capital, stood out as a rare example of long-term thinking and profitability-first entrepreneurship.
Aman Gupta, celebrated for backing young, ambitious founders, said: “I truly believe in founders, and these are the ones who – if guided well – can do the impossible. I see them as the underdogs of this industry, and that’s exactly why I made this offer. All they need is the right guidance.”
Future Roadmap
- Expanding beyond core shapewear into sculpted bras, innerwear, tummy tuckers, swimwear, and confidence-led categories.
- Building a strong omnichannel presence across online and offline retail.
- Continuing collaborations with style icons, including a recent digital campaign with Malaika Arora, to reach wider audiences.
Invogue’s Shark Tank India appearance is more than a television moment, it marks the beginning of a new growth chapter, spotlighting a brand that chose substance over speed and is now ready to scale with purpose.
