Emphasizing the concerning increase in accidents caused by social media-fueled photography trends
India, 2024: Under the evocative tagline, “Don’t Let That Breathtaking Shot Get Literal,” Canon India has launched its latest initiative, ‘#CaptureWithCare,’ to mark World Photography Day. This campaign by the digital imaging leader is a call to action for photographers, emphasizing the importance of prioritizing safety while capturing stunning images.
In an era where social media often fuels risky behavior in pursuit of viral content, the #CaptureWithCare campaign aims to educate photographers on the critical need for responsible practices. Canon India seeks to remind the photography community that while capturing beautiful moments is essential, ensuring safety is paramount.
The rise of dangerous photography practices, particularly among young social media users and influencers, has become a significant concern. The quest for attention and validation has led to a disturbing increase in life-threatening situations, particularly in India, where social media’s influence continues to grow rapidly. Alarming statistics, such as a 63% rise in train track accidents in Uttarakhand over the past two years due to selfie and Instagram reel attempts, highlight the urgency of promoting safe photography.
The #CaptureWithCare campaign unfolded in two strategic phases. The first phase involved teaser posts on Canon India’s social media channels, featuring clever one-liners designed to pique interest and generate discussion.
The second phase, launched on World Photography Day, showcased a compelling video shared across platforms like Instagram, Facebook, LinkedIn, X, and YouTube. The video contrasts the beauty of photography with the dangers of unsafe practices, reinforcing the campaign’s message that photography should celebrate life, not endanger it.
As a brand dedicated to the art and craft of photography, Canon India’s commitment to promoting safety alongside creativity is unwavering. The #CaptureWithCare campaign is a reflection of Canon’s core philosophy, ‘Delighting You Always,’ ensuring that photographers continue to capture the world’s beauty without compromising their well-being or that of others.
