NATIONAL, September 9, 2025 — Cellecor Gadgets Limited, one of India’s fastest-growing consumer electronics brands, has significantly expanded its South Indian market presence through strategic partnerships with leading regional retail chains. The comprehensive alliance includes BIG C Mobiles Pvt. Ltd., PAI International Electronics Limited, LOT Mobiles Pvt. Ltd., and Sonovision Electronics Private Limited, collectively targeting ₹600 crore in annual business from the region.
Comprehensive Retail Network Across Southern States
These new partnerships complement Cellecor’s existing relationships with B New Mobiles Pvt. Ltd., Happy Mobiles Pvt. Ltd., Sathya Agencies Pvt. Ltd., Sangeetha Mobiles Pvt. Ltd., and Celekt Mobiles Pvt. Ltd., creating one of the most extensive retail ecosystems in South India’s consumer electronics sector.
The strategic alliances provide Cellecor with access to over 725 retail outlets across Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, and Kerala, establishing comprehensive market coverage throughout the region.
Strategic Revenue Projections from Key Partnerships
Each partnership brings substantial revenue potential based on retailer scale and market presence:
BIG C Mobiles operates 250+ stores across Andhra Pradesh and Telangana with annual revenues of ₹1,500 crore, projected to generate ₹70 crore in annual business for Cellecor.
PAI International manages 250 outlets across Karnataka, Tamil Nadu, and Kerala with revenues of ₹2,040 crore, anticipated to contribute ₹50 crore annually.
LOT Mobiles maintains 150+ stores across Andhra Pradesh and Telangana, expected to deliver ₹50 crore in annual business.
Sonovision Electronics operates 75+ outlets across 26 cities in Andhra Pradesh and Telangana, also projected to contribute ₹50 crore annually.
Capitalizing on Regional Market Growth
South India represents one of India’s fastest-expanding consumer electronics markets, with industry projections indicating 10.9% CAGR growth between 2025 and 2034, outpacing national averages. This growth trajectory positions Cellecor’s comprehensive product portfolio—spanning Smart TVs, mobile phones, wearables, and home appliances—to capture significant market share.
The region’s strong economic fundamentals, increasing urbanization, and growing disposable income create favorable conditions for premium consumer electronics adoption across multiple product categories.
Leadership Vision for Market Expansion
“Cellecor’s growth strategy has always emphasized accessibility and trust-building,” said Ravi Agarwal, Co-Founder and Managing Director of Cellecor Gadgets Limited. “Expanding through South India’s leading retailers enables us to deepen market penetration across one of the country’s most dynamic consumer markets. Our product range, from Smart TVs to home appliances, delivers innovation, reliability, and affordability to millions of households. These partnerships position South India to contribute ₹600 crore annually, accelerating our journey toward becoming India’s most trusted consumer electronics brand.”
Strong Financial Performance Driving Expansion
Cellecor recently achieved ₹1,000 crore in revenue for FY25 and targets ₹1,500 crore for FY26, driven by strategic retail partnerships, category expansion, and continuous innovation. The South Indian market expansion represents a critical component of this growth trajectory.
The company’s “happiness made affordable” positioning resonates strongly with price-conscious consumers seeking quality electronics across diverse product categories.
Comprehensive Product Portfolio Strategy
Cellecor’s diversified product lineup addresses multiple consumer segments through Smart TVs, mobile phones, wearables, speakers, audio accessories, smartwatches, washing machines, and kitchen appliances. This comprehensive approach enables the company to capture wallet share across various household electronics needs.
The product strategy emphasizes balancing advanced features with accessible pricing, appealing to South India’s expanding middle-class consumer base seeking quality technology solutions.
Market Leadership Through Strategic Partnerships
The expanded retail network positions Cellecor to compete effectively against established brands while maintaining its growth-focused approach. By partnering with region-leading retailers, the company gains access to established customer relationships and local market expertise.
This partnership strategy reduces market entry barriers while enabling rapid scale achievement across diverse geographic markets within South India’s complex retail landscape.
For more information, visit: https://cellecor.com
