Key Highlights:
- CP PLUS becomes Exclusive Third Umpire Partner for the India‑Afghanistan T20I series.
- Powers the Umpire Cam, giving audiences a unique perspective from the match official’s viewpoint.
- Association reflects CP PLUS’ brand philosophy: “Upar Wala Sab Dekh Raha Hai.”
- Strengthens the brand’s narrative of visibility, clarity, and awareness in critical moments.
Third Umpire Association:
The Third Umpire plays a decisive role in cricket, using technology to examine angles, replay moments, and identify details invisible in real time. From run‑outs and stumpings to catches requiring another look, these moments highlight the importance of seeing every detail when it matters.
This mirrors CP PLUS’ surveillance technology, designed to deliver greater visibility, intelligence, and awareness across homes, businesses, public infrastructure, and institutions.
Umpire Cam Adds a New Perspective
Alongside the Third Umpire partnership, CP PLUS powers the Umpire Cam, bringing viewers closer to the action through the umpire’s perspective.
- Third Umpire: Ensures clarity in decisive moments.
- Umpire Cam: Offers audiences a real‑time view from the field.
Together, these associations embody CP PLUS’ philosophy of “seeing more, seeing clearly, and ensuring important moments never go unnoticed.”
Brand Narrative
For CP PLUS, this association moves the narrative from:
- “Someone is watching every moment.” to
- “Now, see the moment through their eyes.”
By embedding its philosophy into cricket, CP PLUS strengthens its relevance in a sport increasingly shaped by technology and visibility.
About Aditya Infotech Limited
Aditya Infotech Limited (BSE: 544466 | NSE: CPPLUS) offers a comprehensive range of advanced video security and surveillance products, technologies, and solutions under the CP PLUS brand.
Offerings include:
- Fully integrated security systems.
- Security‑as‑a‑Service solutions.
- Manufacturing and after‑sales services.
With strong recall value, CP PLUS continues to build smarter surveillance solutions designed around visibility, intelligence, and awareness.
