Bengaluru, September 1, 2025 – Dcluttr, an AI-powered growth marketing copilot for quick commerce brands, has successfully raised pre-seed funding from Campus Fund to revolutionize how digital brands navigate India’s complex hyperlocal commerce landscape. The investment will accelerate product development and expand market reach across India’s rapidly evolving quick commerce ecosystem.
Addressing Quick Commerce’s Growth Complexity
Founded by NSIT alumni Satwik Bhardwaj and Ritvik Nagpal, Dcluttr tackles critical challenges facing quick commerce brands including inventory management, visibility optimization, dynamic pricing, and hyperlocal demand generation across multiple platforms.
The AI copilot integrates third-party data with proprietary brand intelligence to deliver real-time analytics and automated solutions, enabling brands to proactively address campaign performance drops, inventory stockouts, and pricing inefficiencies while optimizing operations across specific pin codes.
Proven Founding Team with Deep Domain Expertise
The co-founding duo brings exceptional technical credentials combined with hands-on D2C experience:
Satwik Bhardwaj (Co-founder & CEO): Computer Science graduate from NSIT with omnichannel solutions experience at Walmart Global Tech and growth marketing leadership at Y Combinator-backed AccioJob.
Ritvik Nagpal (Co-founder): NSIT Computer Science alumnus with proven software engineering experience at Microsoft.
Their previous venture, SuperCrew, supported over 40 D2C brands with growth marketing and technology solutions, providing invaluable insights into the specific challenges Dcluttr now addresses.
Strategic Investment Vision
“Dcluttr represents the future of data-driven growth marketing as quick commerce transitions from edge case to default consumer behavior,” said Richa Bajpai, Founder & CEO of Campus Fund. “We’re backing a founding team that understands both the technical complexities of data integration and the real-world challenges faced by quick commerce brands. They’re building the AI infrastructure that will power smarter, faster growth decisions for India’s next generation of digital brands.”
Massive Market Opportunity
India’s quick commerce sector presents unprecedented growth potential:
- Current market value: $3.3 billion
- Growth rate: 101% CAGR
- 2030 projection: $40 billion market size
- Infrastructure complexity: 3,000+ dark stores creating hyperlocal operational challenges
Within the broader $123 billion e-commerce market, quick commerce’s hyperlocal nature demands sophisticated solutions for tracking availability, visibility, competition, and marketing effectiveness at the locality level.
Revolutionary AI-Powered Solution
Unlike traditional analytics platforms offering only reactive insights, Dcluttr’s conversational AI interface makes complex data accessible and actionable. The platform enables:
- Proactive performance monitoring for campaign ROAS optimization
- Intelligent inventory management preventing stockouts
- Dynamic pricing strategies addressing market mismatches
- Hyperlocal performance comparison across pin codes
- Automated response systems for operational efficiency
“While quick commerce has simplified life for consumers, it has created enormous complexity for brands,” explained Satwik Bhardwaj. “We’re building an AI-powered full-stack solution that helps brands accelerate growth by solving challenges from inventory placement to ad budget optimization. Campus Fund’s backing validates our vision of becoming the definitive global AI growth marketing platform for digital-first brands.”
Strategic Growth and Expansion Plans
The funding will primarily support:
- Technology development and advanced AI capabilities
- Product design and user experience enhancement
- Sales and marketing expansion across India
- Operational scaling and team building
- Ecosystem integrations with digital commerce platforms
With long-term ambitions to create a unified e-commerce operating system, Dcluttr plans international expansion into the Middle East and Southeast Asia markets.
Campus Fund Portfolio Addition
Dcluttr joins Campus Fund’s growing portfolio of student-led ventures transforming India’s digital commerce landscape, representing the next wave of AI-first solutions built by exceptional young entrepreneurs reshaping Indian business.
About Dcluttr
Dcluttr is an AI copilot for growth marketing that empowers quick commerce brands to harness the power of data and artificial intelligence. The platform addresses critical challenges of inventory management, visibility enhancement, pricing optimization, and hyperlocal demand generation, democratizing advanced AI analytics and automation for every brand.
About Campus Fund
Campus Fund is a venture capital firm focused on backing exceptional student entrepreneurs building the next generation of Indian startups, with particular emphasis on AI-first solutions and digital commerce innovations.
