Gurgaon/Mumbai | 16th January 2020: Faircent.com, India’s largest NBFC-P2P, has announced the launch of the first ever book on P2P lending in India – “Every Percent Counts”. The book is aimed at creating awareness and education around the new asset class of P2P Lending. With the RBI increasing the lending limit to Rs. 50 Lacs recently, the book has come at a very opportune time.

The book traces the evolution of online lending, highlighting the intricacies of P2P lending in the Indian context and explains the impact of regulations on the sector, it’s contribution to financial inclusion and how it has been successfully accepted as an asset class. The book also explains the details and procedures for investing, taxation structure, investment by NRIs and provides tips on how to build diversified portfolio to earn more.

The book is in English and is available on Flipkart and Amazon India.

Speaking on the occasion, Mr. Rajat Gandhi, Founder & CEO, Faircent.com said, “Peer to Peer (P2P) Lending is one of the most exciting areas of investment today and is growing at an exponential pace. It is fast gaining acceptance as an investment opportunity that allows investors to earn returns on their surplus funds by lending it to individuals and small businesses in need of credit. This book aims to satiate the curiosity of investors by familiarizing them with the concept of P2P lending in India, encouraging them to invest wisely and experience this new form of wealth creation.”

Mr. Vinay Mathews, Founder & COO, Faircent.com said, “While P2P lending is fast gaining acceptance as an asset class, the sector is still in its nascent stage when compared to similar such opportunities like Stock Market and Mutual Funds.This book aims to address all the questions that investors have regarding P2P lending, comprehensively and authoritatively.Every Percent Countsis a guide on how to reach your financial goals through P2P lending.”

Since inception in 2013, Faircent has worked hard to establish P2P lending in India and create awareness about the sector. In May 2018, Faircent.com became the first platform to receive the Certificate of Registration (CoR) as an NBFC-P2P from the Reserve Bank of India (RBI). This year, Faircent.com has collaborated with more than 300 partners to offer a variety of product options suited to meet the investment objective of every lender &borrower – from long-term to daily/weekend loans and from line of credit to working capital loans.