Mumbai, Maharashtra, India | 25th September 2025: Fynd, India’s leading AI-driven retail technology company, has officially launched its first international office in the Gulf Cooperation Council (GCC) region, marking a major milestone in its global expansion strategy. The new Middle East headquarters strengthens Fynd’s international presence and positions it among the first India-born unified commerce companies to go global.
Driving Retail Transformation in the GCC
With its entry into the GCC, Fynd is set to revolutionize retail by enabling brands to embrace AI-native, unified commerce solutions. The company’s modular, cloud-based platform integrates online, in-store, and backend operations—empowering retailers to achieve faster digital transformation while meeting rising consumer expectations and reducing operational complexity.
To support the rollout, Fynd has partnered with Yavi Technologies, which will manage local compliance, invoicing, and provide 24/7 merchant support. The platform is tailored for regional requirements, offering Arabic and English storefronts, localized tax systems, and compliance with GCC-specific frameworks such as ZATCA e-invoicing.
Aligned with GCC’s Digital Vision
“The GCC is undergoing a profound digital transformation, driven by national initiatives like Saudi Arabia’s Vision 2030 and Dubai’s AI Vision 2031. These align perfectly with Fynd’s mission to eliminate legacy silos and empower retailers with AI-native, unified commerce solutions,” said Farooq Adam, Founder of Fynd.
AI-Powered Unified Commerce Stack
Fynd’s platform offers a comprehensive suite of retail solutions including:
- Order Management System (OMS)
- Point of Sale (POS)
- Warehouse Management System (WMS)
- Product Information Management (PIM)
- Transport Management System (TMS)
- Custom Storefront Solutions
- GenAI-powered retail tools
Pre-integrated for faster deployment and lower ownership costs, Fynd already supports 300+ global brands, including Puma, Coach, and Kate Spade. Backed by Reliance Industries, the company is now working with leading retailers in Dubai, Riyadh, and Doha across fashion, consumer electronics, grocery, and department stores.
Unlocking Growth Across GCC’s Retail Sector
“The GCC is one of the fastest-growing retail markets in the world, with high consumer spending and rapid digital adoption. Retailers here need unified commerce solutions to deliver seamless experiences across physical stores, marketplaces, and e-commerce,” said Ronak Modi, Chief Business Officer (Global) at Fynd. “Supported by government-led digital initiatives, the region offers a tremendous opportunity for Fynd to scale its AI-driven platform and redefine customer journeys.”
Expanding Global Footprint
Fynd’s GCC expansion is part of a broader international growth plan, with upcoming rollouts across Africa and Southeast Asia. The move highlights how Indian innovation is reshaping the future of retail, bridging physical and digital commerce in some of the world’s fastest-growing economies.
