Hyderabad, December 2020: Trouw Nutrition – a Netherland based Nutreco company, announced its maiden manufacturing foray in India with a state-of-the-art production facility at Jadcherla near Hyderabad, today. Nutreco, through its two reputed brands, Trouw Nutrition and Skretting, is a global leader in animal and aqua nutrition, bringing innovative feed additives, premixes and nutritional services. It is the animal nutrition division of the 125 year old Dutch family owned SHV Holdings. SHV has interests in energy, retail, heavy engineering and investments and clocked sales of €19.2 billion in 2019, from its global operations.
The facility has high-end technology designed to deliver superior quality premix for customers in South Asia. The 20,000 MT modern plant will primarily produce vitamins, mineral premixes, mineral blends and feed safety solutions for all species. The company’s unique ‘Nutrace’ programme, a food safety and quality initiative of Nutreco, ensures end-to-end quality and traceability, with added emphasis on feed-to-food safety. The entire manufacturing process is automated right from raw material handling to bagging at the plant so that the final product is completely untouched by hands. The unit will cater to the market needs of the entire South Asia and is expected to clock full capacity utilisation by 2025.
This production facility enables us to contribute our bit to the prestigious – Atmanirbhar Bharat – Make in India initiative, while simultaneously improving the efficiencies with lesser turnaround time and better customizations as per customer’s needs. Telangana was an apt choice considering its easy accessibility and being an investor friendly state. Even from market perspective, it’s a major poultry and aqua belt with logistical access to good ports, says Dr Saurabh Shekhar, Managing Director – South Asia, Nutreco. We are also coming up with a facility at Surat for aqua feeds, which will be commissioned by 2021 or 2022. The Jadcherla factory is on a four acres land and the Surat facility will be on 6 acres. The Jadcherla facility will primarily cater to India first and later to the markets of Bangladesh, Nepal and Sri Lanka.
Trouw Nutrition is currently present in over 175 locations globally with 70+ manufacturing facilities. It caters to the entire value chain of livestock business, with product mix encompassing feed additives, premixes, feed, meat processing, farm minerals, milk replacers and pet food. Nutreco started its operations in India in 2013 and has aggressively ramped up operations since 2017 to expand the footprint in the South Asian markets.
Asia and India are key to achieving our mission of Feeding the Future. We already have plants in Japan, China, Indonesia, Vietnam and Myanmar, to strengthen our presence in Asia. Establishing a state-of-the-art production facility at Jadcherla, Hyderabad, is our way of reinforcing commitment to South Asia and Indian markets.
This is just the beginning in our long voyage to gain a strong foothold here, says Mr. Jurriën Zandbergen, Managing Director, Nutreco, Asia. Our investment in both the facilities in India is 20mn Euros, this doesn’t include the investment we are making in start-ups. We are also looking at partnerships and acquisitions to grow. We are on a continuous lookout for opportunities for investments, we are in talks with other start-ups too in the domain of livestock industry and animal nutrition, for investment.
Nutreco has both organic and inorganic growth plans to expand its footprints in South Asia. Though currently the company’s thrust is on B2B segment, the next steps are to foray into B2F segment. NuFrontiers, the investment arm of Nutreco, has invested strategically in start-ups globally, including the Internet of Things (IoT) enterprise, Eruvaka in India for innovations in aquaculture. These initiatives will leverage the strengths, streamline long-term strategies and position the Company firmly to take on the challenges ahead in the animal and aqua production domain. In fact Eruvaka a Vijayawada based start-up helps in enhancing freshwater fishing substantially, we saw good results in India from this solution and took it globally, the most successful application of this is in Ecuador, where Eruvaka is helping farmers to increase their productivity.
In India, the facility allows us to aggressively diversify and cater to all species like poultry, dairy, aqua and pets. Our initiatives will remain focused to provide responsible, cost-effective solutions to our customers and progressive farmers, says Dr Saurabh Shekhar. We see huge potential in this market, India is one of the fastest growing markets, the average global growth of dairy market is 1 to 2% while India is expected to grow by 5 to 7%; similarly egg production global growth would be 2 to 3% while India is likely to 5 to 7%; broiler meat may say 2% growth globally but in India around 3 to 4% is expected.
Trouw is adopting a seamless integrated solution approach in India by focusing on innovative technologies like Mycomaster, NutriOpt On-site Adviser (NOA), along with a dedicated Customer Service Laboratory, MasterLab at Hyderabad. The digital platform, NutriOpt On-site Adviser (NOA), helps in accurate nutrient analysis to achieve precision nutrition goals of farmers and feed millers, while Mycomaster provides quick analysis of mycotoxins to enable quick decision making by customers. MasterLab, which is the largest chain of customer service laboratories in animal nutrition industry, conducts varied analytical assays for complete feed, raw materials and water, using state-of-the-art equipment, modern techniques and highly qualified laboratory technicians.
Being an integrated solution provider, we have a combination of Products, Services, People and Models for the major challenges being faced by livestock industry today, like responsible usage of antibiotics, feed safety, mycotoxin and Salmonella challenge and optimum mineral nutrition to increase animal productivity and help farmers double their income. Our expertise of 90 years and continuous strive for innovation and research combined with customer-centricity helps us to bring practical solutions for our customers, adds Mr. Jurriën Zandbergen.