Bengaluru, August 27, 2026: GRB Dairy Foods Pvt. Ltd., one of India’s most trusted food brands known for its pure ghee, has launched a new campaign that takes consumers behind the scenes of its quality assurance process, highlighting the advanced scientific testing used to validate the purity and veracity of GRB Ghee.
The multilingual campaign spans Tamil, Telugu, Kannada, Malayalam, Marathi, Hindi, Odia, and Bengali across digital and social media platforms.
At the heart of the campaign is Gas Chromatography (GC), a high-precision laboratory analysis technique used in food science to examine the chemical composition of products. By creating a unique “molecular fingerprint” of ghee, GC helps authenticate its composition and ensures it meets GRB’s rigorous quality standards.
The campaign translates a complex scientific process into a compelling consumer story, reinforcing the brand’s commitment to transparency, quality, and trust. Through campaign films and digital content, GRB demonstrates how technology and expertise work together to deliver the purity and consistency that consumers expect.
Balakarthik Balasubramaniam, Director, GRB Dairy Foods: “Food science has made remarkable advances over the years, but much of that knowledge remains confined to laboratories and manufacturing facilities. We saw an opportunity to bridge that gap by introducing consumers to Gas Chromatography, an advanced analytical technique used globally to evaluate the purity and composition of ghee. While the science behind it is sophisticated, the objective is simple: helping consumers better understand the rigorous processes that support the products they bring into their homes. We believe that greater awareness leads to greater confidence, and this campaign is a step towards making the science of quality more accessible to consumers in India and across our international markets.”
GRB Dairy Foods also recently introduced Inductively Coupled Plasma Mass Spectrometry (ICP-MS) at its Central Laboratory in Hosur—one of the most precise food safety testing technologies for metal contaminants available globally. Together, both initiatives reflect the conviction that science is not just a back-end function but a brand differentiator worth communicating.
For a company that has spent four decades earning consumer trust one product at a time, making that science visible is the natural next step.
Founder & Leadership Profiles
G.R. Balasubramaniam
Founder & Managing Director, GRB Dairy Foods Pvt. Ltd. Founded GRB in 1984 in Bengaluru, transforming a modest ghee business into a ₹1,300 crore enterprise trusted in 15 million+ kitchens and exported to 45+ countries. His entrepreneurial journey—from selling butter as a boy to building India’s largest distributor of pure granulated ghee—embodies resilience, quality, and consumer trust.
Dhanraj Balasubramaniam
Executive Director, GRB Dairy Foods Pvt. Ltd. Second-generation leader, overseeing sales, marketing, procurement, finance, and operations. Instrumental in expanding GRB’s distribution to 3,000+ distributors and 4 lakh retail outlets, and establishing a NABL-accredited laboratory for food safety and quality assurance. Advocates innovation and sustainable growth.
Balakarthik Balasubramaniam
Director, GRB Dairy Foods Pvt. Ltd. Leads international business and marketing, driving product innovation and category expansion. Holds a Master’s in Food Processing Engineering from Illinois Institute of Technology, Chicago. Spearheaded GRB’s global expansion, including the Poland facility—the first Indian brand to manufacture ghee in Europe. Passionate about blending traditional Indian food heritage with modern consumer expectations.
About GRB Dairy Foods Pvt. Ltd.
Founded in 1984 by G.R. Balasubramaniam, GRB Dairy Foods Pvt. Ltd. is one of India’s most respected packaged food companies. Renowned for its signature pure ghee, GRB has expanded into 70+ products including sweets, instant mixes, masalas, snacks, and ready-to-cook ranges.
With six manufacturing facilities, 2,500+ employees, 3,000+ distributors, and a NABL-accredited laboratory, GRB serves millions of households in India and exports to 45+ international markets. The company also operates a branch office in Dubai and a subsidiary in Poland, reinforcing its ambition to carry authentic Indian culinary heritage into kitchens worldwide.
Digital Footprints
- 🌐 Website: grbdairyfood.com
- 📱 Instagram: @grbofficialpage
- 💼 LinkedIn: GRB Dairy Foods Pvt. Ltd.
- 📘 Facebook: GRB Dairy Foods
