Bengaluru, October 14, 2026: Greenply Industries Limited, one of India’s leading interior infrastructure companies, has launched XPro, a new hybrid veneer range under its Woodcrest brand. Designed for contemporary residential and corporate interiors, XPro pairs the warmth and character of natural wood with repeatable designs, enabling seamless, coordinated finishes across multiple surfaces.
Market Context
- India’s home interiors market is growing at 8–13% annually, driven by integrated townships and premium residential communities.
- Premium households spend 10–20% of property value on interiors, making veneers central to planning and finishing.
- Demand is shaped by “quiet luxury” — understated, refined interiors built around natural materials.
- Digital discovery has accelerated this shift, with homeowners moving away from local, unbranded products toward trusted, reliable, and long-lasting solutions.
- Large-scale housing projects require synchronised, standardised finishes across wardrobes, doors, furniture, and wall panelling.
Product Concept
As a hybrid veneer, XPro combines the beauty of natural wood with repeatable patterns, allowing finishes to be carried consistently across applications and at scale.
- For homeowners: Simplifies planning interiors around a coordinated wood finish.
- For architects and designers: Provides a dependable way to translate a single design vision across every element of a project.
Sanidhya Mittal, Joint Managing Director, Greenply Industries Limited, said: “We are seeing a clear shift in how premium homes in India are being designed. Homeowners are investing a larger share of their property value in interiors, and veneer has become one of the defining choices in that spend. At the same time, the growth of integrated townships and premium residential projects means designers need a finish that stays consistent across every unit and every surface. Buyers are also more informed than ever, discovering designs online and choosing brands they can trust for quality and longevity. XPro has been developed for this customer, offering the richness of natural wood with the consistency today’s projects demand, backed by Greenply’s commitment to design and durability.”
Applications and Positioning
XPro is suited to a wide range of residential applications – wardrobes, furniture, doors, feature walls, and wall panelling — as well as corporate settings such as reception areas and workspaces.
Positioned in the mid-premium segment, XPro is aimed at projects where design aesthetics and practical requirements are equally important.
Strategic Impact
With XPro, Greenply strengthens its Woodcrest portfolio, offering architects, interior designers, and dealers a new solution for creating contemporary spaces with cohesive, wood-inspired aesthetics backed by durability and trust.
