How This Haryana-based Startup Develops a World of Chemical Free Mother and Baby Care Products

Mom and World is a brand that celebrates womanhood, and more importantly, Motherhood. We understand that pregnancy and parenting can be challenging, but mum-child skin care doesn’t have to be. Every baby is unique, and so is their skin care needs. We are publishing an interview with Mr. Sahil Mehta, Founder, Mom and World:

Q.: What is the problem you are trying to solve? Please share with us any insights that led you to believe that this is a big enough problem?
Ans: There are not many chemical-free products available in the market and those that are available are highly priced. So, I decided to formulate products that are not only organic & mom and baby-friendly but also better in their formulations and are available at much lower prices. My interest in Health & Cosmetics, and knowledge of Ayurveda & herbal medicines, along with the technical knowledge of web designing & development, led me to set up a business offering the foremost range of health care & cosmetics in India. The vision was clear; I wanted to introduce clean, skin-friendly, & toxin-free products that are derived from natural ingredients and were inspired by ancient Indian skin & health care science. This gave rise to Mom and World along with other skincare and wellness brands that are a part of Emmbros Overseas that offer products that are research backed.

Q.: Please tell us about the founders
Ans: I am the Founder, of Mom and World with a quest to unravel the best product lines for the Indian market. I began my journey in the wellness industry and introduced the Indian market to a range of personal care brands including Mom and World which centres around providing Derma Certified, Vegan and PETA Certified products formulated by Expert R&D for mothers and their babies.

I also am the Director of Emmbros Overseas Lifestyle Pvt Ltd. which is the parent company of Mom and World. I have grown up in an environment where entrepreneurial practices were the norm. My father, being a renowned businessman, imbibed in me the spirit of growth and learning.

Q.: Tell us about the Product / Solution. How did you get your first customer? Explain how you went about the Product-Market Fit Process.
Ans: I always had a keen interest in Health & Cosmetics, and this knowledge of Ayurveda & herbal medicines, along with the technical knowledge of web designing & development, enabled me to set up a business offering health care & cosmetics in India. The vision was clear; I wanted to introduce clean, skin-friendly, & toxin-free products derived from natural ingredients and inspired by ancient Indian skin & health care science.

We did market research and developed our brands around the changing customer needs and brand ideology of no harm to the environment. By developing goods free of harmful chemicals, Mom and World ensures a healthy future for the mother and their children. The best and most natural ingredients are used in every product on Mom and World’s e-commerce site, meeting the requirements of both moms and their children’s skin. With our chemical-free and vegan products, we want to successfully penetrate the kids’ market following the success of our mom and baby products.

To make our product ready and acceptable in the market, we ensured that all of the ingredients for each product are disclosed on the container, along with their skin-friendliness rating, to increase customer confidence and authenticity. All of the items have undergone clinical testing and are allergen-free, guaranteeing a healthy experience for both mother and child. As part of its commitment to benefit society, the company guarantees that no animals are harmed in the production of any of its products. Mom and World has been recognized by PETA as a cruelty-free and vegan enterprise and is a supporter of the organization’s Beauty Without Bunnies Campaign making it one of the top choices for the target customers.

Q.: What is your USP?
Ans: Keeping up the cardinal virtue of motherhood, our USP lies in our responsibility, authenticity and trust not just towards the customers but towards our mother earth.

To develop trust and authenticity amongst the customers, all the ingredients are displayed on the package for every product, along with their skin-friendly score. All the products are Dermatologically tested and Hypoallergenic to provide the mother and baby with a safe and nourishing experience. In its quest to serve society, the brand ensures that no animal is harmed during the manufacturing of any of the products. Mom and World is a member of PETA’s Beauty without Bunny Campaign, and PETA has certified it as a Cruelty-free and Vegan brand.

The vast line of products by Mom and World includes Skin therapy oils, Body oils, stretch mark healing products, postpartum skincare products, baby massage oils, soaps, diapers and several other such products that are needed by a mother and her baby. All the products are high quality and chemical-free too at very affordable prices.

The brand is also launching KIDSY, under Mom and World which will be a Kidsy exclusive section covering all Kid’s Personal Care, School Bags, Water Bottles, Health Care, Perfumes, Kid’s Beauty and Health Care. To Begin with, Products like Kids body wash, body lotion, lip balm, hair range, and health gummies, are already in the production stage. While most mother and baby care brands target only the beauty and baby needs segment, KIDSY will be a first-of-its-kind Launch and Target Audience captured by any Indian D2C brand.

Q.: What were your assumptions when you entered the market, learning that you have? Who in your mind is your ideal customer? Do you have at least one of them signed up?
Ans: As discussed above we found that the baby and mother care segment had heavily priced, non-sustainable and chemical-induced products which were highly detrimental to society at large. So, our goal was to introduce the Indian market to high-quality non-chemical and sustainable products at an affordable price.

An ideal customer is anyone who imbibes the virtues of a sustainable and environment-friendly lifestyle and hence invests in products that do not harm them or the world that they live in. Most of our customers are those that live by these principles and do not want to cause any harm to animals or include chemical-based products in their lifestyle.

This is an avowed fact that we are a Dermatologically Tested, Research-Backed, Peta Certified & Vegan Brand to the core and this certainly makes our homegrown brand avant-garde & outshine the competitors. However, there are many other brands who are offering similar certifications in their baby products. Emphasizing key features like being Dermatologically Tested, Research-Backed, Peta Certified & Vegan, our brand is much more than this! The methodologies & preparations of each of our products make it unique in every sense. The major aspect that works as the game-changer for us is the price at which our products are offered.

Q.: What has been your biggest failure as an entrepreneur and what did you learn from it??
Ans: I believe failures are more important than success because how you react to a downfall is what determines your success. Hence, all my smallest failures are the biggest strengths I hold today.

Creating a top-notch brand in this modern era of competition has never been an easy task. I just kept my focus on creating the best brand, best products and a one-stop-shop for everything that a mother needs to take care of herself & her baby. I aimed at creating a range of affordable products that help them in the continuous evolution of skincare through baby-friendly skincare essentials and knowledge for the soul. Setting new benchmarks of excellence in the respective industry as trendsetters wasn’t a smooth path at all. We at Mom & World have always aimed at offering products that truly allow mothers of today to look and feel their very best, while they take the world in their stride and our zeal to achieve the same emboldens us to constantly work on our goal and we have somehow been successful in achieving the same.

Q.: How are you pricing the Product? What is the logic behind it? What is the model you are following – Free / Freemium / Premium etc.? Explain your thought process.
Ans: In this modern period, there is intense rivalry due to the industry’s ongoing evolution, scientific research, and new product discoveries. In these situations, the company’s retail and marketing tactics are the only thing that can help it succeed. When conceptualizing the promotion of our products, we have always kept the “4 Ps”—Product, Price, Place, and Promotion—in mind as the most important factors. Our sole approach was to choose a line of goods that reflected the fundamental value of motherhood and made sure they were simple and inexpensive for every woman and her child. The long-term goal is to preserve these characteristics as we continue to evolve and broaden our horizons to become a better version of ourselves. We are an e-commerce platform and our pricing model is developed keeping in view the various attributes of the e-commerce industry. However, the pricing cost for the customers is made affordable as we do not invest on unnecessary promotions but on the quality of the product.

Q.: Please tell us about the investors (if any)
Ans: We are a bootstrap company

Q.: Is there any interesting success story of your startup? If yes, please write about it?
Ans: I decided to formulate products that are not only organic and mom and baby-friendly but also better in their methodologies & preparations. This gave rise to Mom and World products that are research-backed. With the launch of our products, we received amazing response and feedbacks which became the first success milestones for many more to come.

Q.: What is the big picture of your startup? Is this Product/service leading to something bigger? If so, how?
Ans: If it is economical and healthful, the most basic notion has the power to alter the world! These two elements, along with a novel concept, are all one needs to advance in our area. Always base your ventures on the fundamental tenet of improving society.

The demand for natural and chemical-free products will also rise as markets develop. Across all consumer sectors, the “get back to our origins” movement is likewise becoming more popular. We are in the best possible position to take advantage of this new trend since these tendencies are here to stay and will continue on an upward trajectory. We believe that the market is expanding exponentially and rapidly, rather than merely growing and hence the expansion rate is ever growing.

Q.: Who do You Perceive as Your Competition? How do you differentiate yourself with them?
Ans: This is an avowed fact that we are a Dermatologically Tested, Research-Backed, Peta Certified & Vegan Brand to the core and this certainly makes our homegrown brand avant-garde & outshine the competitors. However, there are many other brands who are offering similar certifications in their baby products. Emphasizing key features like being Dermatologically Tested, Research-Backed, Peta Certified & Vegan, our brand is much more than this! The methodologies & preparations of each of our products make it unique in every sense. The major aspect that works as the game-changer for us is the price at which our products are offered. Mom & World is a one-stop shop that unveils a wide range of products enclosing natural goodness for mothers & their babies at most affordable prices. Moreover, we are a complete range that offers “during & even after pregnancy” skin care products for expecting & new moms. Next to last, we believe in preaching honesty and transparency with our customers and thus have all the ingredients displayed for every product with their skin-friendly score, which is rare!

Q.: What would be your goal to accomplish in the next six months? Any other information you would like to share?
Ans: The simplest concepts and best executions, so the saying goes, may occasionally alter everything. And I wholeheartedly concur with this. Let me surprise you by revealing how unreliable & simplistic the criteria are upon which my planning tactics are predicated! A Unique Idea & Going Back to Our Roots are two of these elements. These are the sole things on which our future plans are based, and we always maintain the notion to build a business on the fundamental tenet of giving back to society. For new infants and their stunning moms, Mom and World offers the greatest natural goodness-infused items.

But as your baby grows, their demands change, whether they be for skincare or anything else. As a result, I had the idea to establish the “KIDSY” brand, which is specifically designed to meet the needs of children. Similar to this, I continuously desire to change, learn, and put new ideas into practice.

Q.: What message do you want to convey to fellow entrepreneurs?
Ans: The game-changer will be technology. Every firm in this age of digitalization depends on technology, whether in significant or little ways. Businesses increasingly need to use some type of technology as a result of the rapid advancement of technology. The same technology is an essential part of any discriminating company front end; thus it cannot be allowed to be ignored. The advancement of technology has improved a number of things and helped me expand my business. The permissible role of technology enhanced the system, product, and service changes. Additionally, it guided me in streamlining operations, cultivating data flow, and maintaining records. Hence, my message would be that all businesses should evolve with technology and enhance the customer experience using the same.