How This Mumbai-based Startup Creates a More Caring Environment for the Elderly People

The start-up Prime Health Support that began its services in January 2017. Prime Health Support looks after old people who live in Mumbai, whose children live abroad. The team at Prime Health Support, look after them exactly as their children would. They take them to the doctors, note down what the doctors say and then send those notes to the children living abroad via whatsapp, email or sms, whatever the children prefer. They maintain the strictest confidentiality for all their clients. Prime Health Support is not a bureau that supplies ayabais, ward boys, or nurses. Prime Health Support currently works in Mumbai, from South Mumbai to Santacruz.

About the founders
As of now, there is only one Founder, Geeta Kumana, who got the idea of this start-up when a college friend living in the USA called her up asking her advice on her elderly parents who lived in Mumbai. Her friend then told Geeta to start a care giving business where she could take elderly parents of children who do not live in Mumbai, to various doctors and medical institutions and charge them for it. Initially, Geeta was very hesitant to charge for her services, but then she realized there was a lacuna for this category of care giving services in Mumbai and decided to do it as a business.

Geeta feels her appearance is one of her biggest challenges in this business as she looks much younger than she really is and that makes people not take her seriously. The second challenge is to not get too attached to the client as one tends to spend a lot of time with them. Getting too attached to them impairs the sound judgement of the caregiver and this, in turn affects the road to recovery for the client.

We are publishing an interview with Ms. Geeta Kumana – CEO, Prime Health Support:

Q.: Is there any interesting success story of your startup? If yes, please write about it. ?
Ans: There was an old man who suddenly fell unconscious and I had to take him to hospital. After continuously monitoring him for four months, he was discharged and came home sitting on a wheelchair. That was and is the best success story of caregiving that Prime Health Support could give an elderly person.

Q.: Who do You Perceive as Your Competition? How do you differentiate yourself with them?
Ans: Prime Health Support is a very unique business in the caregiving area. Hence, there are not too many people who offer this service. But, I always consider competition to be healthy and am confident my work will speak for itself.

Q.: What would be your goal to accomplish in the next six months? Any other information you would like to share?
Ans: We would like Prime Health Support to work towards expanding our geographical base in the next six months. Currently we are available from South Mumbai to Santacruz. We would like to expand to Andheri and Goregaon.

Prime Health Support is also looking for people to train to be caregivers when the business expands.

Q. What is your message to convey to fellow entrepreneurs
Ans: There will be a lot of people who will negate what you do, people who will undermine what you do, but don’t let that stop doing what you want to do as there will always be people who support you and will help you grow. Always see the glass half full rather than half empty.

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Thanks Geeta. All the best!