New Delhi, November 2, 2026: Hyeglo Beauty, a beauty startup focused on building India’s emerging skinified beauty category, has raised ₹7 crore in seed funding in a round led by Sauce.
The round also saw participation from:
- Giga Capital (Aarti Gill, OZiva Nutrition)
- Consumer Collective
- Arjun Purkayastha, SVP & Managing Director, Greater China & North Asia, Reckitt
- The Patient Capital
The fresh capital will be used to support research and development, product expansion, brand-building initiatives, and strategic team hires as the company scales its presence in the beauty and personal care market.
Building a New Beauty Category
Hyeglo Beauty is positioning itself at the intersection of skincare and makeup through what it describes as skinified beauty.
The brand develops makeup products formulated with skincare actives at efficacious dosages, allowing products to work both for the skin and on the skin.
Launched in April 2026, the company is now entering its next phase of growth with plans to expand its portfolio across both colour cosmetics and skincare-led categories.
Founder Brings Global Beauty Experience
The company was founded by Kanupriya Ahluwalia, who brings nearly a decade of experience building beauty and lifestyle brands across India and the Middle East.
Before launching Hyeglo, she worked with:
- Nykaa
- Kay Beauty
- Noon
- Namshi
Her experience across beauty brands, retail platforms, and consumer markets has shaped Hyeglo’s focus on changing beauty preferences and the growing convergence between skincare and cosmetics.
Kanupriya Ahluwalia, Founder and CEO, Hyeglo Beauty, said: “Indian women have been asked to choose between makeup that performs and products that are actually good for their skin. We don’t think that trade-off should exist.”
She added: “We started with makeup because that’s where the gap was widest, but our ambition is to define skinified beauty in India, from colour to care. This round lets us double down on R&D and take the category mainstream.”
Yash Dholakia, Partner, Sauce, said: “The most valuable consumer brands create the category they go on to lead.”
He further added: “Indian consumers have become remarkably sophisticated about skincare, and that expectation is now moving into everything they put on their face. Hyeglo is building for that shift with genuine formulation depth, and Kanupriya’s experience scaling beauty brands across two markets makes her the right founder to shape this space. We’re delighted to back her early.”
Funding to Support Growth and Innovation
The company plans to deploy the newly raised capital towards:
- Product research and development
- New product launches
- Brand-building initiatives
- Key leadership and operational hires
Hyeglo aims to strengthen its position in the skinified beauty segment while expanding its offerings across multiple beauty categories.
About Hyeglo Beauty
Hyeglo Beauty is an Indian beauty brand focused on the skinified makeup category, bringing together skincare and cosmetics through formulations that incorporate effective active ingredients at meaningful concentrations.
Founded by Kanupriya Ahluwalia, the company focuses on creating products that combine makeup performance with skincare benefits, reflecting changing consumer expectations around beauty and wellness.
The brand operates at the intersection of colour cosmetics and skincare, with a strong emphasis on innovation, formulation science, and category creation.
