15th June 2020: In the era of fast fashion where approx. 3.8 billion clothing is dumped annually, Samshék is one of the first tech startups that effectively combines technology and fashion to solve the two major issues of the garment industry- Sizing & Sustainability. By incorporating tech into fashion, Samshék delivers clothing that fits into any body shape and at the same time turns their consumers into ethical buyers.
Being a tech-based fashion house, they offer custom-made European outfits like corporate shirts, dresses, tops, jumpsuits ranging from casual to evening look.
Samshék is also one of the first to introduce the 3D body scanning technology in India and runs the campaign #sizenobar which creates clothing for any size and any body type. They also have a digital option to input one’s personalised measurements at their store and online as well.
Measurements are being taken by 3D body scanner which extracts 150 measurements in 5 seconds with an accuracy rate of 99.9 % thus eliminating the retail sizing standards and accepting personalised measurement system to deliver the accurate fit in each garment. On the sustainability front, they work towards zero waste policy and keep digital or virtual inventory instead of actual inventory. Each and every order is made for the very first time and hence their industrial waste in minimal. Order placed from the store is delivered within 48 hours and if ordered online delivery is done within 5 days pan India.
The tech start-up is creating a digital revolution in the field of fashion and technology and is soon going to replace mass production with mass customisation. Their vision is to be at the forefront of both fashion and sustainability.
Samiksha Bajaj, Co-Founder, Samshék
Independent, Innovative and Insightful. She stands at the forefront of the fastest moving technology wave in fashion- mass customisation. A calculated risk-taker with deep tech industry knowledge of the garment industry with an experience of 10 years in fashion. She is qualified with a dual degree in MA Fashion Entrepreneurship and Innovation from the London College of Fashion.
Aiming for a vision to solve the biggest pain point of the apparel industry today- fit in the garments through technology and AI., she Co-Founded ‘Samshek’ one of the first tech start-ups in India in the field of fashion and garment technology. She was also one of the first women entrepreneurs to introduce the technology of 3D body scanning to revamp the body sizing system in the country.
Moreover, she implemented the concept of digital customisation in the retail industry. On the sustainability front, she works towards zero inventory and zero-waste manufacturing and actively encourages women empowerment through social responsibilities. Apart from this, she has also been awarded for her brilliance at various platforms such as Stardust Awards, London, Women Entrepreneur of the Year from Amity.
Abhishek Bajaj, Co-Founder, Samshék
Unconventional approach and thinking out of the box is how things revolve around Abhishek. He graduated from the University Of Washington with a dual major in Finance & Entrepreneurship. He was also a part of an honours Entrepreneurship program during then.
He Co-Founded Samshek with an aim to standardize the manufacturing process without giving up comfort and style for the customers. Technology streamlines the whole process and controls the environmental damage by avoiding wastage and excessive supply which becomes irrelevant with fast-moving fashion. The startup takes customer service at its core and number of satisfied customers set up the bottom line.
