Mumbai, Maharashtra, India | 3rdFebruary 2026: Infidigit, a leading SEO and digital growth agency, strengthened its position as an industry frontrunner at the Indian Digital Awards (IDA) 2026, securing two major honours for its innovative search marketing and GEO strategies across the retail and luxury segments. The agency won Best SEO Marketing Campaign for Max Fashion and Best Search Marketing Campaign for Indriya (Aditya Birla Jewellery), highlighting its expertise in transforming search performance into measurable business growth.
These wins reinforce Infidigit’s reputation for building scalable, high-performance search strategies that deliver long-term commercial value rather than short-term visibility.
Best SEO Marketing Campaign for Max Fashion
Infidigit’s award-winning SEO campaign for Max Fashion focused on unlocking large-scale non-brand organic demand in one of India’s most competitive fashion markets. Instead of pursuing short-term ranking gains, the agency rebuilt the brand’s search ecosystem through:
- Technical SEO optimisation
- Search-aligned site architecture
- E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) driven content strategy
As a result, organic search became a key revenue channel for the brand, delivering:
- 3962% growth in organic shopping revenue
- 2700% increase in organic transactions within 12 months
- Significant expansion in organic visibility and high-intent user engagement, achieved entirely through SEO
Commenting on the campaign’s impact, Mohinder Singh, Head – Ecom Growth & Digital Marketing, Max Fashion, Landmark Group, said:
“This recognition reflects our focus on building long-term, sustainable organic growth. By partnering with Infidigit on a strategic SEO approach, we were able to expand our organic presence and strengthen meaningful consumer connections at scale.”
Best Search Marketing Campaign for Indriya (Aditya Birla Jewellery)
For Indriya, Infidigit tackled the challenge of building digital authority from scratch in the fine jewellery category. The agency implemented a content-led, search-first strategy that reduced dependency on paid media and focused on organic discovery and trust-building.
Using AI-powered keyword intelligence and data-driven content planning, Infidigit mapped high-intent jewellery searches to culturally relevant narratives. This approach delivered:
- 421% increase in organic search impressions
- 92% growth in qualified organic clicks
- 96.15% improvement in rankings for highly competitive keywords
The campaign successfully positioned Indriya as a credible and discoverable brand across both research and purchase-intent searches.
Kavish Barapatre, AVP – Digital & Social Marketing, Indriya, said:
“Infidigit’s content-first strategy has been instrumental in securing multiple awards and establishing a strong search presence since our association. We value the commendable efforts of the team, whose strategic expertise has been a primary catalyst for this exceptional growth.”
Leadership Perspective
Reacting to the dual wins, Kaushal Thakkar, Founder & CEO, Infidigit, stated:
“These awards reaffirm our belief that modern search success is driven by business outcomes, not vanity metrics. Whether it is scaling non-brand revenue for a major retailer or building authority from zero in a trust-led category like fine jewellery, our goal is to create search strategies that deliver sustainable, long-term growth.”
Driving Business Growth Through Search
The double recognition at the Indian Digital Awards 2025–26 showcases Infidigit’s ability to design customised search strategies for diverse business needs. By combining technical SEO excellence, content intelligence, and performance-led execution, the agency continues to demonstrate how search can evolve into a powerful and scalable growth engine for brands across industries.
These award-winning campaigns underline Infidigit’s role in shaping the future of SEO and search marketing in India’s fast-evolving digital economy.
