November 18, 2024: The Indian School of Business (ISB) has introduced a refreshed logo as part of its strategic brand transformation, symbolizing its commitment to developing leaders with the vision and skills to create global impact. This rebranding initiative, undertaken in partnership with renowned brand consultancy Landor, reflects ISB’s enduring legacy and future ambitions.
The updated branding highlights ISB’s status as a premier global institution rooted in rigorous research, innovative teaching, and a dynamic, global outlook. With a legacy built on excellence—spanning research centers, a world-class faculty, and an influential alumni network—ISB continues to empower leaders to make meaningful contributions across industries and societies.
The new logo represents ISB’s forward-looking ethos and innovative spirit. Featuring a bold, contemporary sans-serif wordmark, it reorients ISB’s iconic visual elements to signify upward progress and empowerment. This modern design encapsulates ISB’s core mission while embracing a vision for the future.
Commenting on the refresh, Dean Madan Pillutla shared, “Our new brand identity is a reflection of ISB’s unwavering pursuit of excellence. This year marks a transformative phase for us, with the introduction of a revised curriculum and a program for young leaders. Our refreshed logo embodies our belief that the future belongs to those who shape it.”
Lulu Raghavan, President APAC at Landor, added, “This rebranding is a testament to ISB’s pivotal role in preparing leaders who are ready to navigate the complexities of tomorrow’s world.”
Since its establishment in 2001, ISB has redefined business education in India, emerging as a leading research-driven institution. The refreshed brand reinforces ISB’s focus on integrating cutting-edge research with real-world applications, preparing its students to drive innovation and lead transformative change in industries, governments, and societies worldwide.
