Jaipur, Rajasthan, India | 22nd July 2025: In today’s fast-paced world of fleeting fashion trends, Jaipuri Banno shines as a beacon of timeless elegance, sustainable practices, and women-led empowerment. Based in Jaipur, this ethnic wear label has spent over 13 years redefining Indian fashion by fusing traditional handcraft with contemporary silhouettes.
A Brand Born at the Kitchen Table
Founded by Neetu Mahajan, a homemaker and mother of two, Jaipuri Banno began as a passion project at her kitchen table—without any formal business background or financial backing. Driven by her deep love for Indian textiles and block printing, Neetu started designing garments using pure cotton fabrics and intricate hand block prints.
What started as a creative outlet soon blossomed into a widely loved label, now worn by women across India who appreciate clothing that is both rooted in heritage and suited for modern life.
Handcrafted Indian Ethnic Wear with a Modern Soul
At the heart of Jaipuri Banno’s success lies its unwavering dedication to Indian hand block printing, breathable fabrics, and thoughtful design. Each piece is made using traditional techniques passed down through generations of skilled artisans. These garments are:
- Crafted in soft, eco-friendly cotton
- Designed for comfort in the Indian climate
- Styled with flattering, relaxed silhouettes
- Created in small batches to ensure ethical production
From everyday block-printed cotton kurtas to statement ethnic wear for festive occasions, Jaipuri Banno delivers elegant fashion that feels personal and authentic.
Best-Selling Collections: Raag & Patola
1. Raag Collection – Serenity in Style
Inspired by the soulful rhythms of Indian classical music, the Raag collection brings calm, fluid elegance to life. Featuring earthy tones, subtle motifs, and flowing designs, Raag is perfect for intimate gatherings, spiritual moments, or simply relaxing in grace.
2. Patola Collection – Bold Tradition, Modern Appeal
A celebration of colour and confidence, Patola offers vibrant cotton kurtis, jewel-toned prints, and playful motifs. With easy-to-wear cuts and eye-catching aesthetics, this collection is ideal for workwear, casual outings, or festive occasions—offering women bold fashion without compromising on comfort.
Empowering Women Through Fashion: The Dream Weavers
Beyond its commitment to slow fashion, Jaipuri Banno is equally devoted to women empowerment. In partnership with the M3M Foundation, Neetu Mahajan launched training programs for women from rural backgrounds, teaching them garment construction, embroidery, and tailoring.
This led to the formation of a collective called The Dream Weavers—a group of talented women artisans who now play a key role in Jaipuri Banno’s design and production process. In a defining moment during Times Fashion Week 2024, these women walked the runway wearing their own creations—symbolizing dignity, resilience, and recognition.
Ethical Fashion, Made in India
As an ethical fashion brand in India, Jaipuri Banno proudly embraces:
- Sustainable sourcing and local craftsmanship
- Women-led manufacturing and fair wages
- Small-batch production to minimize waste
- Direct artisan involvement in every garment
Despite growing demand, the brand continues to prioritize quality over quantity—every design remains a labor of love, crafted with the same care Neetu began with.
Where to Shop Jaipuri Banno
Today, Jaipuri Banno’s handcrafted ethnic wear is available on top fashion platforms like:
- Nykaa Fashion
- Myntra
- Ajio
- And via the official Jaipuri Banno website
Whether you’re shopping for a breathable cotton kurta, a festive ethnic outfit, or a conscious wardrobe choice, Jaipuri Banno offers fashion that tells a story.
A Legacy of Craft, Culture, and Courage
Neetu Mahajan’s journey is a powerful reminder that even the smallest beginnings—like a kitchen table—can lead to industry-changing impact. With every block-printed kurti and every empowered artisan behind it, Jaipuri Banno is not just designing clothes; it’s weaving change, one thread at a time.
